We love partnering with start up companies like Modern Picnic. Packaging is an important part of a retail or e-commerce experience. It strengthens a brand image and is an added bonus to a customer when making a purchase. When designing a shopping bag for your start up business, it’s important to consider how the bag speaks to your customers and how your brand identity is portrayed.
We love creating unique bags, whether with treatments like custom printing, embossing, foil hot stamping or sustainable and recyclable materials. Along with unique handles, a new look and function can be achieved to fully cater to your brand’s identity as well as the product.
It’s fun to fill a marketplace void. Which is exactly what our new friends at Modern Picnic did. They wanted a stylish lunchbox alternative to fit the lifestyles of everyone from the busy working mom to the carefree travelers who want to experience the world.
To strengthen their product presentation and brand identity, Modern Picnic incorporated current minimalist trends into the design of their paper shopping bag. Their logo is simply printed in black on a crisp white shopping bag. To complete the design of their bag, black ribbon handles were added to compliment the black printed logo.
The use of classic black and white minimalism showcases their clean modern style. Modern Picnic’s paper shopping bag is perfectly proportioned to fit their chic, practical and sustainable vegan lunchboxes. We wish Modern Picnic amazing success!
