When an item is purchased online, the first impression of your product is influenced by your branded packaging. Packaging also furthers your branding through the quality of the materials, your logo, the colors used, and the feeling it evokes. And since packaging is often kept long after the purchase, it is a constant reminder of your company name and brand.
New companies, especially ecommerce sites, should pay special attention to packaging. There are few other opportunities to convince a customer that they made the right decision when they purchased from you while also encouraging them to buy again.
Custom branded packaging helps set the tone for your business, establishing color, tone, and materials which will be associated with your brand long-term. Custom mailing boxes or envelopes set the tone for what your customer is about to receive, when ordering online. Once the outer packing is removed, the interior custom packaging enhances the shopping experience, giving your customer the validation that they have bought from a quality retailer. Interior and exterior packaging can include custom designed and printed mailing boxes, mailing envelopes, tissue paper, custom boxes, garment bags, gift boxes, printed tape and ribbon, pouches.
A perfect example of a new ecommerce site using packaging to establish their brand is demonstrated by 30 Ponte V. They recently launched their online commerce site, filled with exceptional jewelry, designer accessories, and gifts. To emphasize the quality of their exclusive, designer goods they put thought and purpose into their packaging.
When a customer places any order, whether indicated as a gift or not, their order arrives in an attractive custom gift box, hand tied with a chic black bow. This is the first interaction the customer has 30 Ponte V and the interaction is meant to impress.
Their great branded packaging nicely highlights their brand colors, feel, and tone, assuring customers that they have bought something special and lasting. If it is given as a gift, it is given with pride.
