As we look forward to spring and the warm weather that follows, we can’t wait to share new trends. Future seasonal trends are important to look out for when creating the next best packaging piece. The spring 2020 season inspires us with a wide selection of materials and treatments. From bright highlighter neons to 60s inspired wallpaper prints, there is a trend for every brand identity. Incorporating these upcoming trends into your packaging collections will give them a refreshing and updated look.
Whatever your company’s style may be, there is a spring 2020 trend that can fit into your brand’s style. Each trend can speak to your target audience in its own unique way. According to the trend report created by: Harper’s Bazaar and WhoWhatWear, the top popular trends for this upcoming Spring are:
Flashy Neons: Spring 2020’s Bright Trend
Flashy neon colors are a great transitional hue from Winter into Spring. From deep blues to bright fluorescent pinks, purples, and yellows, neons are everywhere. From runways to your favorite store’s packaging, there is a pop of neon. Incorporate this bright trend into your packaging as a gradient or custom print alone for a bold statement.
However, if you are looking for a complete on trend look, incorporating bright shades of Chartreuse: Etsy’s 2020 color of the year into your packaging collections is also a possibility. Chartreuse is a shade that is halfway between yellow and green; a blend between warm and cool colors. The bright green shades have a fresh spring like feel, perfect for the upcoming season. On the other hand, the yellow tones are warm but feel reminiscent of 60s retro. This vivid color combination is so versatile it can range in brightness from neon green to muted avocado – perfect to combine with other trends of the season.
Featuring colors from this trend onto your packaging collection can add some extra vitality to your brand. Hues like these are bold enough to also be used on their own for a monochromatic look. You can even pair them together or with other seasonal prints for a look that is unique to your brand.
To make these colors pop even further, pair them with white, black or tan on an assortment of unique materials. Reusable materials like PVC, pp woven, pp non-woven, or cotton can serve as a great start. Highlighter colors like these can also pair well with other trends like 60s inspired wallpaper prints to keep your collection on trend. Design combinations like these are great to consider when designing your trendy spring 2020 packaging.
60s Inspired Wallpaper
Every year, florals for spring are always assumed. But giving them a retro twist will bring both major color and pattern to all of the on-trend brands. Warm earthy tones and patterns like florals and paisley are a staple of this decade’s fashion and are perfect for transitioning from winter to spring 2020 packaging.
Incorporating 60s inspired florals on light and airy materials like cotton, jute, kraft paper, and muslin are great ways to incorporate bohemian flair. Your boho print bags are also eco-friendly and versatile. Retro shopping bags made from reusable and recyclable materials can double as a fashion piece. On the other hand, trendy packaging like this can also be used on the daily. With a current desire for eco-friendly packaging, combining 60s florals and reusable materials are two perfect trends that go hand in hand. It is also the perfect way to continue the boho trend this season.
Stuck on Suede
Suede is a type of leather material with a texture similar to velvet. For the upcoming spring 2020 season, many fashion and packaging designers have been putting their own unique twist on this trendy textile. Usually, suede is more commonly found in the colder months. Now, this luxurious material is making its way towards warmer weather trends. With a silky-smooth feel, you can mix and match suede with a selection of other spring 2020 trends.
Suede gives your packaging collections a unique and luxurious feel. This material is also a great addition to any gift box, accessory or tote bag. Comparable to velvet, brands have the option to combine suede with eye-catching treatments like metallic hot stamping, embossing and custom printing.
Suede is also versatile enough to pair with other trends such as 60s wallpaper inspired prints. For a complete, on-trend look, incorporate suede onto shopping bag handles or as fringe on a reusable bag. Little treatments like these can complete the retro look and feel of your bag.
Sustainable Materials
A current trend we are happy to see continue into spring 2020 is the use of natural materials. With the environment in mind, many brands and fashion designers create their packaging with recyclable and reusable materials. When creating new packaging pieces, sustainable papers made with post-consumer waste or reusable fabrics are great for those with a clean environment in mind. Some materials to consider are cotton canvas, muslin, pp non-woven or rpet.
One up and coming fabric to consider is rpet. This fabric is a new reusable and sustainable material that brands are gravitating towards. Rpet is great to consider when creating products as well as packaging pieces. Trendy retailers have all made products from this sustainable material.
First, to create rpet, companies work with outside sources to obtain plastic bottles. The bottles are then mechanically broken down into tiny flakes, melted and then spun into yarn. Finally, the yarn is woven into recycled polyester fabic. Perfect for shopping bags, pouches or even products to sell.
With the current implementation of bag bans across the country and world, rpet along with other reusable materials like cotton, jute and pp non-woven are great alternatives. Sustainable materials like these can reduce the need for single-use plastic bags. Reusable shopping bags can also double as a fashion piece for customers to use in their everyday lives.
To continue the natural materials trend, custom tropical prints can be added to the above-mentioned sustainable materials. With a combination of prints and materials like these, this trend can easily continue into summer. You can also mix and match tropical prints with other trends of the season like neon colors for edgy prints that will really pop.
Color Blocking
Color blocking is a great way to add fresh spring colors into your collections for fashion, store atmospheres and packaging. When considering the color blocking trend for spring, mint is always a go to. A calming shade of green, mint pairs well with other neutrals and pastel shades like like blush pinks and light blues. You can also mix and match this popular trend with multiple treatments and bold text to give your packaging an edge. Considering this trend is so versatile, it will pop on any material whether paper or reusable.
To keep your brand fresh and up to date, pair these styles and colors with an assortment of different treatments and materials. No matter your brand identity, there is a spring 2020 trend for your company. The combination of these trends, treatments and materials will create a unique design tailored to your brand. Your customers will love one of a kind pieces to reuse, regift, or keep for themselves.
