Case Study:
Revolutionizing Wedding Ring Shopping with Marke’s Innovative Ring Box Packaging

Revamping their packaging for their customers, Marke decided to add Groom and Bride jewelry boxes to hold their rings. While a new corrugated box shipper is accompanying each delivery, assuring the goods arrive safely.

About Our Client

A stylized, symmetrical black letter M on a light gray background resembles an artistic marke, with curved lines and a loop at the center, giving it a modern appearance.

Marke, started by three siblings, was found after the two brothers saw a lack of jewelry-buying experience for men. The three created the brand to make simple styles, heirloom-quality metals, and a shopping experience that’s easy and enjoyable. It all started with wedding bands for men, which soon added womens to their portfolio.

Key Objectives

A green line drawing of an open box with a play button icon above it, surrounded by small lines suggesting motion or emphasis, evokes the mystery and intrigue of a tarot card reveal.

Streamlined unisex jewelry boxes for grooms and brides, crafted for brand consistency and durability across multiple shipments, ensuring arrival in perfect condition for the special day.

Elegant jewelry set with silver rings displayed in MARKE RING BOX branded white boxes, surrounded by soft lighting and a plush surface. The boxes are labeled GROOM and BRIDE, signaling wedding or engagement themes. Perfect for gifting, they ensure a secure SHIPPER experience.

About Our Approach

A green flowchart with three shapes connected by arrows: a hexagon pointing to a square, which points to another square with an arrow leading to a circle containing a checkmark. The design evokes the structured awe of tarot cards or perhaps the organized elegance of a card box.
  • Familiar Faces: Working with Marke for a new design on an old favorite was a welcomed project. Knowing what materials that were expected and quality for this customer, we knew exactly where to start.
  • Minimal Change: Marke’s design and marketing team had a clear vision for the refresh of their jewelry and shipping boxes. They approached our team with concepts for subtle yet effective updates in color and print, while maintaining the existing design. This clarity made it simple to envision the outcome and the significant impact these packaging enhancements could have.
  • Sampling Makes Perfect: Even minimal art revisions and slight modifications to a legacy design underscore the importance of prototyping. For Marke, creating samples was crucial to evaluate the effectiveness of new foil printing and color schemes, and to decide if further updates were needed prior to mass production.
  • Reducing and Reusing: Marke’s commitment to sustainability is evident through their multi-use packaging at both the corporate and consumer levels. From the returnable jewelry boxes available to customers during the selection process, to the durable corrugated shipping boxes, and the attractively crafted final packaging for the chosen ring, Marke caters to the environmentally aware shopper.
  • Quality Delivered: From the beginning of production to the shipment of the final carton, our process is a testament to our commitment to surpass expectations, guaranteeing that our customers enjoy the highest quality products. We conduct thorough quality inspections and adhere to strict delivery timelines, showcasing our devotion to excellence in every box we deliver for Marke.

Prime Line was thrilled to contribute to their packaging endeavors once again. Witnessing the brand’s strategy to broaden their customer reach was inspiring. The refined design updates, featuring elegant gold and black foiling alongside beautiful neutral hues, made this collaboration a delightful experience, as expected.

Text on a textured background reads MARKE in capital, bold letters, reminiscent of the elegant simplicity of a ring box. The surface appears to be made from light, woven fabric or paper.
Wedding rings rest on closed white ring boxes labeled Bride and Groom with elegant typography. The boxes lie on a textured gray surface, enhancing the contrasting simplicity and elegance of the scene.
Three white ring boxes, two labeled GROOM and BRIDE, each cradling rings. These elegant boxes are neatly arranged on a larger shipper box with partial text MARKE visible. The scene is set on a smooth, gray surface.
A table with elegant white ring boxes labeled Groom and Bride. One smaller box is open, revealing a set of rings. The boxes feature a simple monogram logo, and they are placed on a smooth, round surface.

Step by Step Details

With each step when the customer is trying on and ordering their wedding rings with Marke, instructions are available. The interior of each corrugated shipping box has each step laid out, in graphics and words, easy to see and read.

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Two white jewelry boxes, labeled Groom and Bride, each containing a ring from Marke Ring Box. The boxes are placed against a dark background, with two black flowers on either side, creating an elegant tableau perfect for any discerning shipper seeking timeless charm.