The snow is finally melting, but winter isn’t too far away from our minds. Now is the perfect time to design your holiday packaging for 2015. The holiday season may seem to be in the distance, but it takes several months to create packaging after sampling has finished. If you want your specialty holiday packaging items in store by Thanksgiving, you’ll need to have everything approved later this spring.
Holiday packaging is exciting because you can try new concepts and deviate away from your branding and go with something more festive or luxurious. This is a great time to experiment with specialty treatments that make your shopping bags and specialty boxes pop. There are many ways to make your packaging more glamorous, without long term expense. Some ways your packaging can be customized is through use of soft touch varnish, embossing, hot stamping, lamination, ribbon, printed interiors, grommets, specialty handles, and spot varnish, in addition to numerous other options.
Other ways you can make your packaging more appropriate for the holidays is by changing the colors. You can use metallic colors for a formal look, or stick with traditional colors of the season, like red and green for Christmas or blue for a wintery feel. Even trends like this year’s color, Marsala: Pantone color of 2015, is a modern hue that would compliment all types of holiday packaging without looking dated or kitschy.
Often, holiday packaging is so unique that people reuse it for shopping bags and custom boxes and therefore, should be designed for that reason. This time of the year is special to many people, and your brand can embrace the warmth of the holidays in a truly beautiful and unique package. Please contact Prime Line Packaging today with your ideas and start sampling your holiday concepts!
