Even though the weather is getting warmer and we are looking forward to summer, now is the time to design your back to school and holiday packaging for 2019. Back to school and the holiday season may seem so far off in the distance, but it takes several months to create and deliver your finished products. It’s always great to start thinking about and designing your next great packaging collection early so it is in store by the holidays.
Festive packaging is as exciting as the holiday 2019 season itself because new concepts and trends like feathers, lavender, satin, and gold can be incorporated into your back to school and holiday packaging. This is a great time to also experiment with specialty materials and treatments that will make your shopping bags, gift boxes, and accessories pop.
There are many ways to give your seasonal packaging that chic and luxurious feel without having to spend a fortune. Some trendy treatments that can be added to your holiday 2019 and back to school packaging are soft touch varnish, embossing, foil hot stamping, matte or gloss lamination, ribbon closures, interior or exterior printing, and specialty handles. Add these treatments to a number of assorted materials like kraft and specialty papers, cotton canvas, muslin, pp non-woven or pp woven for a look that’s unique to your brand.
Some simpler ways to add seasonal flair to your packaging is to change your brand’s colors around. Adding some metallic gold, silver or bronze will give your packaging a more formal feel. For an on-trend look, Pantone’s Color of the Year: Living Coral can be incorporated into your designs for an up-to-date look. Holiday 2019 and back to school packaging is often so unique that customers keep these pieces year-round to use or keep on display.
