As we get into the holiday season and beyond, the present gives companies the perfect opportunity to dress up their packaging. There are so many ways you can make your trendy seasonal packaging stand out from your brand’s everyday shopping bags, gift boxes and accessories. Creating packaging for any season is made easy with the addition of one popular treatment: foil hot stamping.
Hot stamping foil accents on your packaging items are a great way to add a shimmery, shiny metallic color, or other specialty colors to your shopping bags, ribbon, gift card holders and boxes. Whether they are accessories or paper shopping bags, or any type of gift box, foil hot stamping will add that extra edge.
The Foil Hot Stamping Process
The hot stamping process is a popular treatment used mainly on paper materials. Combine this procedure with other printing techniques to create exclusive and stylish packaging for the holiday seasons and beyond. Foil hot stamping can combine with other treatments like embossing or debossing for a multi-dimensional look.
This method of relief printing is very popular with in-store packaging and ecommerce accessories. The pre-dried ink or foils transfer by machine to any surface at high temperatures. First, the press heats up and the product to be stamped is placed underneath. A roll with colorful foil is positioned between the press and material. Finally, the foil presses down to the product, resulting in a metallic design with your company’s logos or graphics. Everything from simple logos to repeat patterns or graphics can transfer onto any packaging of choice. The foil hot stamping method can include a wide variety of trending colors and foils.
Furthermore, the hot stamping process is a popular treatment customers commonly use on paper shopping bags and gift boxes. Combine the foil hot stamping procedure with other printing techniques to create stylish packaging that is exclusive to your brand. When using foils on paper shopping bags, boxes or other packaging items, the technique can be combined with other treatments for a unique look.
Trending Metallic Treatments
A variety of popular metallic shades are available to hot stamp onto your products. Some trending metallic colors for the 2020-2021 seasons are copper, bright yellow golds and silver. These are a few examples of popular metallic swatches to apply to your packaging items.
If you are looking to add warm tones to your packaging collection, yellow golds, copper or even bronze shades will keep your packaging trendy. These warm tones pair well with earthy colors and materials like kraft paper and other natural materials. On the other hand, silver creates a cool and sleek look to any packaging collection. Silver hot stamping is unbelievably eye catching when pairing with materials like luxury art papers. Other luxe colors like black pair well with silver hot stamping to create a chic piece of packaging.
In short, if you are looking for a way to spice up your packaging for current seasons and beyond, look no further than foil hot stamping. Adding metallic foils onto your shopping bags, boxes and accessories create noticeable packaging for any time of the year. When combining a wide selection of treatments and materials with foil hot stamping, your packaging will have an eye-catching design. Your packaging, whether seasonal or everyday can also act as a mobile advertisement after your customer leaves the store. Establishing a consistent look for your pieces will be sure to make your packaging stands out no matter the season.
