Florals for Winter? Groundbreaking. When we think of floral patterns, warm weather and bright color prints come to mind. However, this timeless design and trend effortlessly carries over from season to season. Future seasonal trends are important to look out for when creating the next best packaging piece. Incorporating trends like florals into your packaging collections will give them a refreshing and updated look, year round.
Whatever your company’s style may be, there is a current floral print that can fit into your brand’s style. Each different type of floral pattern can speak to your target audience in its own unique way. According to the trend report created by GLOWSLY, there are three types of florals that are everywhere from runways to packaging this season.
Florals for Winter and Beyond
According to trend reports, big print florals are gracing runways and stores for Winter and Spring 2021. Big florals with seasonal colors give off a feminine charm, but with a daring streak. To give their seasonal packaging a unique look, designers combine a classic floral print with bold seasonal colors. Some even have bright pops of neon. For an even bolder look, pair classic floral looks like rose patterns and large sunflower prints with seasonal jewel tones. The contrast in colors create packaging pieces that are completely on trend.
On the other hand, if your brand is looking for a more subtle look, use smaller delicate floral patterns. Petite floral patterns give off a feminine and rustic feeling. Perfect for the colder seasons ahead. Pair these delicate prints with natural materials like kraft paper, cotton or muslin for a subtle, bohemian look, something that is always popular for Winter and beyond.
Finally, a third floral option to consider are vintage florals. This type of botanical design can easily fit any boho or rustic trend. With bold yellows and more abstract designs, this type of floral print can give off a romantic yet antique look to any type of packaging piece.
Creating Your Floral Packaging
Once you choose a floral design that best fits your brand, it’s time to think about treatments and materials. Complete the look of your on-trend packaging pieces with reusable materials like ppnw, cotton, muslin or rpet. If you are creating a reusable shopping bag. However, if you are looking to design a paper shopping bag collection, kraft or premium quality papers are always a great go-to.
After selecting your materials, add treatments. Spot uv, foil hot stamping or laminations are some popular treatments to consider. Add these treatments for a totally unique look that is tailored to your brand. The wide selection of these materials and treatments can be applied to ecommerce items, packaging accessories and custom boxes.
In short, no matter your brand identity, there is a unique floral trend for your company to keep its packaging collection fresh and up to date – no matter the season. Your customers will love one of a kind pieces to reuse, regift or keep for themselves.
