Even though the flowers are in bloom and the leaves are back on the trees, now is the perfect time to start thinking about creating your packaging for the fall 2017 season. There are many new and existing trends we have seen on the runway and will see in stores.
So, what’s popular for fall? Seen at many runway shows so far, metallic silver puts a modern twist on fashion and especially packaging. This metallic hue is quite versatile and can be hot stamped onto a gift box or printed on a reusable shopping bag to give your packaging a chic and sophisticated look. Add this trend onto your e-commerce accessories to extend your brand identity outside of the store.
Another trend that we have seen in the past that is still popular for the upcoming fall season is the bohemian folk trend. Mixing and matching stitching and unexpected prints, materials and tones will give off a completely different vibe when compared to past trends. While styled differently, bohemian and folk inspired packaging will give off a fun, whimsical feeling that your customers will love.
Something a little out of the ordinary that’s trending for the fall 2017 season is called “Plastic Chic”. Runways this season saw re-worked color blocked raincoats and other garments created in a vinyl material. This material is very versatile as it can be created into garments as well as packaging. In the packaging world, makeup cases and brush holders, garment bags, totes and zippered pouches can be made from vinyl. Pair this material with custom printing and closures and your packaging will catch your customer’s eye.
If you found a trend that speaks to you this season, make sure to incorporate it into your redesigned packaging! It’s always fun to update your packaging every so often to stay up to date with the latest trend. Contact us at Prime Line today to see how you can incorporate these trends into your packaging.
