Packaging can make a huge impact on people. The quality of your shopping bags and boxes reflect the care you put into your merchandise and in-store display. Packaging components are an extension of your identity, and branded bags and boxes lets consumers know what a company promises. By presenting beautiful packaging, a message is sent about what your brand values.
Your brand can be more impactful by reinforcing your look throughout various mediums, such as the in-store display, packaging, and signage. While your look doesn’t have to be identical, there should be some unifying factor that makes it cohesive. This can be done in a number of ways, such as the use of color, pattern, typography, a consistent theme, as well as how the bags are treatments or customized.
Bags can be used for so much more than just as a means to carry purchases, though, they can also be a great promotional tool and serve as focal point within the retail atmosphere of the store. Save space and money by making your bags double as signage and an in-store display in order to further advertise things such as: your brand, sales, or holiday promotions. Simple designs in bright colors can make an eye-catching display, as seen in these specialty bags for outlet stores worldwide, that were made for Loft, which line the walls and clothing racks.
A burst of color will grab attention and can create an instant exhibition within a store. These neon pink and purple shoppers immeadiately alert customers of the Clearance Craze promotion and draw excitement to the ongoing sale. This type of tactic can be implemented with limited edition or holiday packaging as a means of drawing customers into the store.
If you want to make your brand more impactful, but don’t know how to go about it, please contact us at Prime Line Packaging and we’ll help you create something that will surely impress!
