In conjunction with Pantone’s 2021 colors of the year, popular paint brand Behr announces their color of the year, and it’s the perfect hue for 2021. Behr is known for their trendy paint selections. Therefore, their carefully selected color palettes create a desired mood that complements the customer’s style in any space. This year, other color-oriented companies like Pantone have gravitated towards brighter colors like Illuminating and Ultimate Gray. Behr opts to head in another direction. As a result, the company’s announced color of the year is: Canyon Dusk.
Canyon Dusk: 2021 Color of the Year
Appropriately named Canyon Dusk bears an accurate resemblance to the Earthy tones of the Southwest. This warm yet neutral tone is ethereal and harmonious. This hue adds a warm touch to everything from walls to accessories to…yes, even packaging. As a neutral tone, Canyon Dusk offers a sense of belonging that deepens the collective experience. Whether you are outdoorsy or prefer the comforts of you own home, Canyon Dusk offers a gentle Terracotta hue. This hue is gentle enough to let the viewer settle into softer moments at home.
In addition to incorporating this calming color into your home, it is also the perfect on-trend color to add into any packaging collection. As a neutral shade, pair it with a number of different color palettes for a unique look.
Canyon Dusk and Current Trends
For companies who are all about staying on trend this year, we see Canyon Dusk popping up everywhere from fashion, to home, and finally, packaging collections. Incorporating Canyon Dusk into new 2021 packaging collections are made easy. No matter your brand identity, there are so many trends that can easily accommodate Canyon Dusk.
For example, one trend that has been around for quite some time now, are neutral tones. Luxurious neutrals and warm Earth tones like milky pastels and warm blush tones are the go-to palettes retailers and consumers are flocking to. Continuously, young adult customers are drawn towards gender neutral and softer colors. Because of this consistent trend, brands are responding to the attitudes of their customers. by consistently keeping their designs on-trend. Brands and retailers are continuing to create packaging that feels approachable and designed with inclusivity in mind.
However, now that we are shopping back in-stores, brands are including this warming tone into their store atmospheres and in-store packaging. Considering Canyon Dusk appeals to all the senses, stores can create a multi-sensory atmosphere. Think everything from décor to window displays and finally to packaging using this trending hue.
Considering Canyon Dusk is quite a versatile hue, incorporate it into ecologically aware packaging – a trend that is also here to stay. So far in 2021, we have seen an influx of eco-friendly and Earth conscious packaging. We expect this trend to permanently remain popular throughout the year and beyond. Canyon Dusk can go hand in hand with this trend; considering its warm nature and reference to the deserts of the Southwest. Behr’s new color of the year is a reminder to keep our Earth clean and beautiful.
Trends and Treatments
Depending on your brand’s style, Canyon Dusk pairs well with natural and textured materials. Think velvet, cotton canvas, kraft or specialty papers. Combining Behr’s color of the year with different trends and materials, your brand can create a number of different pieces. Pouches, shopping bag handles, and reusable bags incorporating this warm and trendy color are a few to start with. Custom printing this Earthy hue is also an option for those who are looking for a monochromatic look.
To achieve this style, first, pair Canyon Dusk with a number of treatments like spot uv, embossing/debossing or laminations. These treatments are great options to add onto any piece of packaging. Pairing a treatment like spot uv, for example with Canyon Dusk can take any packaging collection from simple to modern. Other treatments can provide a multi-textured effect. Much like the treatments previously listed, adding foil hot stamping onto your packaging can make your items stand out. The pops of metallic along with the contrast of the warm Earthy hue, will add a rich feel to any piece of packaging.
In short, Canyon Dusk is the perfect addition to any packaging collection. It is versatile enough to use year-round. Considering its visually pleasing nature, this can be a color that brands naturally gravitate towards. When creating the perfect packaging, you don’t just have to stick to Canyon Dusk. Pair this shade with more bright and bold colors of the season to achieve a packaging piece that compliments your brand and style.
