In recent years, online shopping has become a very common among consumers. Since more people are using the internet for their shopping needs, it’s only logical that branded mailers should reflect the same branding that the in-store packaging has.
The design of branded mailers are often overlooked, either because people don’t know that they can be customized, or don’t realize how well a branded package can advertise their company. But with less in-store interaction and more business going through the mail, it’s wise to consider new packaging elements. Standard mailers are commonplace and do not reflect any sort of identity. If you have mailing envelopes and other e-commerce supplies that stand out, not only can the consumer identify what it is right away, but it becomes the focal point amongst all the plain packages.
The most basic branded mailer choices are durable, waterproof and inexpensive, but there’s so much more you can do with them! They can be customized in a variety of ways, including: the material choices, color, physical design, and the option of adding special elements. One of the most common mailer options can be made from coextruded plastic. This type of material is beneficial to the packaging because its made with two separate films, which both have qualities one should look for in a mailer. The outside is usually LDPE, which prints well, offers shine and flexibility. The interior is often HDPE, which adds strength to the material.
Since two films are often used, many design possibilities open up. Although the exterior is commonly white, mailers can be made out of any color, as well as a special pearlized or metallic film. The interior film color can also accent the design. In addition to the material color, mailers can be altered in a variety of ways, such as printing with multiple colors, hot stamping, or be made with degradable additives. Reversible mailers are also a popular option for those who would like to reuse the packaging.
The next time you have to send a package out, consider if your mailing options reflects the quality and style of your company as well as it could, or if it simply blends in with every other envelope out there.
