We have finally made our way through the last weekend of summer, and into the start of Fall/Winter 2019/2020. As we get ready for Fall, brands are updating their packaging with the use of seasonal trends and colors.
With the change of seasons, brands can incorporate Autumn inspired colors into their packaging. Deep reds, neutral tones, and bold blues can easily update any seasonal collection. Due to their versatility, they can carry through the Fall/Winter 2019/2020 season. Much like trending colors, popular designs like minimalism and gold accents can be included as your packaging’s finishing touches. Companies can refresh their brand with newly designed packaging items.
Designing Your Fall/Winter 2019/2020 Packaging
Using up-to-date color trend palettes like Pantone’s Fashion Color Trend Report helps in creating seasonal packaging pieces. According to Pantone, “Colors for Fall/Winter 2019/2020 range from easy and sophisticated to strikingly different and unique.” Your brand can build versatile packaging with the help of trendy seasonal colors. Customers love on-trend pieces and get excited about opening what’s inside.
Once you select your designs and colors, adding additional treatments can complete your brand’s look. Some treatments to think about are embossing, interior printing, spot uv or laminations. Adding gold accents like foil hot stamping or gold handles can also add a seasonal touch on your post Labor Day packaging.
Further sparking your customers’ visual interest, there is a wide range of materials to complete your packaging piece. Reusable materials like pp non-woven, cotton, jute or muslin are some popular fabrics to use for fall. Certain papers like specialty art board, kraft or beater dyed will give your designs an added texture.
Creating packaging inspired by Pantone’s Fall/Winter 2019/2020 color selections are a great way to incorporate trendy colors into your packaging. This type of branded packaging is great for your customers to keep year-round or use again.
