During the winter months and holiday season, a chic material that always comes to mind is velvet. This season, many fashion and packaging designers have been putting their own unique twist on this trendy textile. With velvet popping up on multiple trend reports this season, it is the go-to material for luxurious packaging. Whether it is on handles, custom gift boxes, ribbon, paper shopping bags, or on a variety of uniquely constructed pouches, velvet can be added to any piece to fit your brand.
There are a few different types of velvet that you can use on your packaging. Bold or brightly colored velvet adds a fun twist to this chic fabric. Using pops of navy, burgundy and plum for the winter seasons or bright yellows and lavenders for the spring gives the material the opportunity to be used year-round. According to Mood-Fabrics, crushed velvet is also a popular version of this material which adds a different kind of depth and texture.
Finally, mixing and matching different patterns and prints also gives an extra edge to this fabric. Adding these different types of velvet to other trending high-shine textiles like laminated pp non-woven, pvc, plastic, or vinyl will also add a completely unique touch on your seasonal packaging and beyond.
To complete your trendy packaging collection, adding special treatments such as metallic hot stamping, custom interior or exterior printing, embroidery, and silk screening will also give your seasonal collection a nice contrast in texture and color.
Regardless of what is in your brand’s packaging collection, trendy velvet materials can be mixed and matched with a selection of other 2018 design trends to create a piece that your customers can keep as a reminder of your brand.
