Giveaways are a great way to get traffic at your booth. It helps bring people over as well as initiates a conversation about your products. What better way to help people remember your brand than by putting your logo, colors, and other elements of your company on the packaging!
Trade show bags are a great way of promoting your brand, and there are endless ways of executing your identity, depending on what makes sense for you. You can use a variety of materials, such as: heavy weight papers, cotton, reusable materials. You can also customize the bags with a variety of treatments, like: hot stamp, embroidery, spot uv, and silk screening.
At our upcoming show at GlobalShop, we will be giving away several bags, made from different materials, like vinyl, RPET, PP Woven, and cotton, just to name a few. We are doing this to enforce the idea that Prime Line is able to provide customers with a variety of services in order to meet their packaging needs. As shown above, our bags are in the black, green and gray colors that our brand is known by. On the front, our logo is very large and prominent, and our contact information is listed. On the back, the services we offer are subtly ghosted in a typographic pattern, with only a few key phrases highlighted by our signature green. The bag is also very large and durable, and can hold quite a bit inside.
When it comes to size, bigger is always better. You can put more promotional materials in your takeaways, as well as knowing that all the smaller item given throughout the show will be put in your bag. It’s also a good idea to make sure your bag is stiff, so it won’t be easily folded up and placed in another tote.
Don’t underestimate the value of a great show bag. But don’t wait until the last minute to order them! They usually involve a lot of labor, they take about 3 months to receive. When planning for your next trade show, make sure you keep Prime Line Packaging in mind.
Hopefully we’ll see you in Chicago next week at Booth #2922 at GlobalShop 2013!
