Specialty packaging for Museums and their gift shops are great marketing tools to enhance museum brands and its exhibits. With high quality materials and custom treatments, museum packaging can be customized to fit the museum’s product.
After visiting any local museum and its gift shop, customers carry out their purchases in totes, gift boxes, paper or plastic shopping bags branded with the museum’s logo and design. Typical shopping bags, totes and gift boxes nowadays aren’t just your regular packaging items; they have become advertising billboards, visible status symbols, and works of art. The bag or box you carry shows your interest in the museum; whether that would be history, art or something completely unique.
Some popular materials museums are using to create their branded shopping bags are: plastic, specialty art paper, kraft paper and reusable materials like cotton canvas and pp non woven. Give your collection an interesting look with special treatments like foil stamping, spot uv, matte or gloss lamination, custom and interior printing. Complete the look of your shopping bag by adding specialty handles like die cuts, paper twist, rope, ribbon, sewn on, cotton or j-cut.
Just like shopping bags, gift boxes can be customized in an assortment of ways. In some museum gift shops, boxes can have a die cut window so customers can see the products inside. Your unique gift box can fold with an auto-lock bottom feature or lay flat and fold up to a rigid box that will protect your products. Unique treatments like spot uv, embossing and foil stamping can be added to your materials of choice to create a custom gift box that is completely unique to your museum.
For all of your museum packaging needs, be sure to visit Laura and Sandy at the MSA Forward Retail Conference and Expo. April 26-30, 2018 at the Renaissance Washington DC Downtown Hotel, booth #120.
