The atmosphere of most spas and Medi-spas are meant to be serene and relaxing. And, after a stressful year, everyone deserves a trip to the spa to start their new year off right. These spa visits are wonderful for the body and soul and often, clients purchase products to continue their self-care at home. Your choice in packaging helps play a large part in this take away experience.
There are many types of packaging used by spas and Medi-spas, but it helps to remember that all elements of the spa environment and its relaxing experience should translate through the packaging you choose. Some popular items are paper and reusable shopping bags, gift boxes, pouches and gift card holders. These can be designed to have a luxury or even a natural style and can be fully customized with your branding, many colors, or different finishes.
When selling self-care products, the way it is packaged influences the experience of the product your customer will have. For example, high end and luxury bags or boxes gives the impression that the contents are of high-quality ingredients and are for your client’s benefit. Another option would be using eco-friendly packaging, which can help set an overall healthy and natural feeling towards the contents, making one feel earth-conscious and balanced.
You might find a common trend on most spa packaging, using neutral and calming tones like whites, blushes, grays, or cool blues. You can also be sure to find metallics, foiling, even some mixed with landscapes, or simple repeat patterns. All designs that effortlessly translates the peaceful mood of the spa directly onto your bags and items.
It’s great to keep in mind that many of these items can be reused as cosmetic storage or even as a lunch bag, for example. That way, whenever a past client reuses your bag from their last visit, it serves as a reminder to that client what an amazing luxury it was to visit your spa and that they should return soon, again. Maybe even with friends.
If you would like any packaging designed or quoted for your spa, please make sure to reach out to us and see what we can help you create.
