Every year, we wait for Pantone’s color of the year announcement, which also means Etsy will soon reveal its own. Etsy, along with many of their patrons and sellers chose sky blue as their favorite for 2021. With hopes high and everyone looking ahead to bluer skies in this new year, it is very easy to see how this could be anyone’s color of the year.
Sky blue is a classic hue loved by all, giving off the feelings of soothing, peace and connection to nature. It is a great almost neutral hue that translates well from winter through spring color pallets and is popular in advertising and packaging.
Sky Blue in Packaging
This color looks amazing on any type of packaging. Great for bags, boxes, pouches, garment bags, mailers and more. Being ageless and gender neutral, you can see sky blue on baby, women’s or men’s packaging and marketing. You’ll find spas & salons, sporting goods and bedding companies use this, or a close cousin of sky blue not only on their packaging, but also on actual products. Even though it seems to be particularly popular right now in 2021, it is a timeless color that will always look great on packaging and help reach out to customers.
In recent years, packaging trends have been leaning towards natural materials like kraft paper and cottons or woven materials. Because sky blue is a common color in the environment, printing it on packaging can further evoke a natural essence. It is a color that can be a fresh and crisp update when used on unprinted white or brown kraft, looking amazing when printed directly on the paper or tissue.
Pantone + Etsy = A Good Pair
When you look at a color wheel and choose one color, you primarily look directly across for the complimentary color to pair with it. Well, thanks to Pantone’s color of the year – Illuminating Yellow, blue would naturally create a perfect pairing. So, it’s no wonder why we love Etsy’s sky blue paired with one of the two Pantone COTY choices.
For those that don’t usually gravitate towards the yellows, sky blue can also look amazing with corals, rose gold, reds and even Etsy’s 2020 color of the year, chartreuse. The tranquil color can certainly stand on its own but can also connect with most bold colors just as well.
Many are using 2021 as the year to reconnect with others, nature and themselves. We believe Etsy couldn’t have chosen a more perfect color of the year to help send the same message. Reach out to us and let us know how we can help you incorporate sky blue into your 2021 packaging.
