In the e-commerce industry, the first physical touchpoint between a business and customers is often the packaging. This creates a branding opportunity. Unboxing presents a branding opportunity for companies to connect with consumers in an intimate and exciting setting. However, the key to this is custom corrugated shipping boxes. These boxes are far more than just a means of delivering products; they are an effective tool for marketing, enhancing customer experience, and many other benefits. Now, let’s delve into this comprehensive article.
A Brief Overview of Corrugated Shipping Boxes
Before we look at the benefits of custom shipping boxes, it’s essential to understand what they are.
First, we often refer to corrugated boxes as cardboard boxes. They are the go-to packaging solution for many businesses. Especially those who specialize in ecommerce. Although, don’t mistake them for ordinary cardboard boxes. These boxes incorporate a unique “corrugated” layer between two thinner layers of cardboard, creating a structurally sound and highly durable, rigid box packaging solution. Most shipper boxes are made to be crush-resistant. Further protecting your products during shipping.
The unique wavy pattern characterizes the corrugated layer and adds rigidity and strength to the box. Therefore, making it capable of protecting the most fragile items during transit. The cardboard boxes come in different constructions, sizes, and flute sizes (thickness of the box walls), offering businesses a wide range of options to choose from while considering their specific needs. Now that you have a basic understanding of what shipper boxes are, let’s explore why customizing these boxes can be a game-changer for your brand.
Why Customized Corrugated Shipping Boxes
1. Enhancing Brand Awareness and Customer Loyalty
The first and most significant benefit of customizing your shipping boxes lies in your brand identity. Custom shipper boxes serve as an additional form of advertisement, extending your brand’s reach far beyond the digital world. By featuring your brand’s logo, colors, and other elements on your shipping boxes, you’re essentially creating a physical manifestation of your brand that reaches your customers’ doorsteps. This not only makes your business memorable but also helps foster brand loyalty.
Moreover, the unboxing experience has become a popular social media trend. Many brands use this tactic to further amplify their reach to potential customers. As existing happy customers upload unboxing videos to their favorite social media platforms or share reviews featuring custom corrugated boxes, your brand gets invaluable and free exposure to vast audiences and potential customers.
2. Ensuring Safe and Cost-Effective Product Delivery
Next, Apart from enhancing your brand’s image, custom shipper boxes offer practical benefits as well. Customizing your boxes means you can tailor their size and style to perfectly fit and protect your products. This not only ensures safe product delivery but also helps minimize shipping costs by eliminating the need for excess packaging material and reducing shipping volume.
3. Ensuring Customer Satisfaction
A custom box is an essential part of the customer journey. From the moment customers lay eyes on the uniquely branded box, they’re drawn into an immersive unboxing experience. As a result, custom shipping boxes leave a lasting impression and can additionally lead to word-of-mouth referrals.
4. Take an Eco-Friendly Stance
The great news about shipper boxes is that they can be reusable or recyclable. By opting for these boxes, you’re not only choosing a cost-effective and durable packaging solution but also contributing to environmental sustainability. Customizing these boxes further accentuates this commitment to sustainability by reducing the need for additional packaging material, and reducing your environmental footprint.
5. Limitless Design Options
Ultimately, there are many design options when it comes to custom corrugated shipping boxes. Add custom printing on the interior or exterior of the box, or, incorporate special treatments like embossing/debossing, spot UV, and unique tab closures. To finalize your boxes, you can even add your brand’s mission statement or inspirational quotes.
Making the Most of Custom Corrugated Shipping Boxes
Finally, after understanding the potential of customized corrugated shipping boxes, the next step is to leverage them effectively. Here are a few tips to help you get started:
- Understand your audience: The design of your custom boxes should cater to your target audience’s preferences and expectations. Understand what appeals to them and incorporate those elements into your box design.
- Consistency is key: Ensure that the design of your boxes is consistent with your overall brand identity. Make sure that you are adhering to your brand guide for color palettes, typography, and, most importantly, your brand’s logo.
- Focus on the unboxing experience: Make the unboxing process an enjoyable experience for your customers. This could mean including personalized messages, attractive internal packaging, or a gift with purchase (GWP).
- Promote sustainability: Highlight your commitment to sustainability. For example, include using eco-friendly inks for printing or stating that the box is made from recycled materials.
- Get social: Make sure you are asking customers to share their unboxing experiences on all social media platforms. This could include running contests, offering discounts for shares, or simply asking customers to tag your brand in their posts.
In Conclusion
To sum up, custom corrugated shipping boxes offer businesses a unique opportunity to enhance brand awareness, improve customer experience, promote sustainability, and ensure safe product delivery. By thoughtfully designing these boxes and integrating them into your broader marketing strategy, you can create a lasting impression on your customers and set your brand apart from the competition.
