During this time, we are doing the majority of our shopping online; and will most likely continue to shop online in the future. Due to the influx of online ordering and shopping, many companies rely on ecommerce packaging.
In order to receive your ecommerce packaging items on time, now is the time to start thinking about designing and ordering your items. It’s important to keep in mind that it takes several months for the ordering process. From brainstorming and creating customizable ecommerce packaging, all the way to delivery, it’s great to plan ahead. Most importantly, this timeline will ensure your ecommerce packaging products arrive exactly when needed.
When thinking about your ecommerce products, some items to consider are: mailers, corrugated mailer boxes and the finishing touches: packaging tape, stickers and tissue. These items are essential to have because they not only dress up any package, making it look like a gift, but they also add to your customer’s shopping experience.
Ecommerce Items: Mailers
Customizable mailers for your company are always necessary for shipping items domestically or worldwide. Along with traditional packaging elements, mailers make a great addition to any ecommerce packaging collection, perfect for any season. With your company’s branding, mailers can double as giftwrap, and can be directly sent to the recipient.
Next, mailers like these are also great to customize. They come in any size imaginable and can be as simple or as complex as the brand it is representing. Since mailers lay flat, they are easy to ship, store, and are customizable on both sides with your company’s logos and graphics. A variety of films such as LDPE, HDPE or coextruded plastic can also be considered when creating your ecommerce items. If your company ships fragile or smaller items, bubble mailers are also great to consider. Bubble mailers are a great addition to any packaging collection and can safely ship fragile items with extra interior padding.
Finally, you can add gussets to your mailers to accurately fit your product with no worry. Complete the look of your custom mailer with some unique treatments like spot uv, foil hot stamping, or laminations. The combinations of materials, treatments, and films will create an exciting unwrapping experience for your customers. As a plus, they are durable and versatile enough for reuse, returns and recycling. However, if your company is shipping larger items, corrugated mailer boxes are a great alternative.
Corrugated Mailer Boxes
Corrugated mailer boxes are a practical and useful packaging piece for holiday ecommerce items, or for your year-round packaging collection. Many companies use custom-made mailer boxes to ship out large or fragile product to their customers. When a customer receives their purchase in branded mailer boxes, this is the first element of your company that the customer sees. Therefore, it’s important to make your company stand out with proper branding.
There are so many benefits of using mailer boxes. They are customizable, made from sustainable materials and are very cost effective for your company. Depending on the fragility and size of your product, mailer boxes can range in thickness and size to keep the products safe. The structural integrity of the boxes is also an important aspect when creating your ecommerce items. The thickness and construction of your boxes ensure a safe trip from the package’s origin to its end destination.
Finally, when it comes to customizing your boxes, the options are truly endless. Cardboard mailer boxes can have interior and exterior printing with your company’s logos and graphics. Add special treatments like embossing, spot uv, or foil hot stamping for that extra wow factor. In addition to custom printing, custom inserts can be created to safely hold your product inside the box. Having a printed interior with custom inserts adds to each customer’s unique unboxing experience. Above all, your custom holiday ecommerce items will make a great impression on your customers this season.
Packaging Tape
However, no ecommerce collection is complete without packaging tape. Packaging tape adds the finishing touches onto any mailer, or mailer box. Your ecommerce packaging and accessories influence the first impression of the product. Customizable accessories like packaging tape will get the buyer excited to open the contents of their package.
Custom packaging tape is a great item to have especially as an ecommerce item. With the use of tape, your brand will remain easily recognizable when the customer’s products arrive. Even the smallest details will influence the look of your packages, whether wrapped in a branded poly mailer, or housed in a sturdy mailer box.
To completely brand your tape, some things to think about are again custom printing with any logo or design of your choosing. With the use of packaging tape, your ecommerce items become a complete collection. Pair your custom packing tape on an assortment of supplies. Some supplies to think about are: mailer boxes, envelopes, shipping boxes, or gift boxes. While having branded tape adds some unique touches to your shipping boxes, it will also secure the contents inside. Having secure packing tape will ensure your products will arrive to the customer safely. Along with custom packaging tape, your brand can also incorporate some finishing touches like stickers, tissue paper or ribbons. These products all act as an extension of your brand.
The Finishing Touches
Now that you have ideas for your ecommerce collection, now is the time to think about the finishing touches: stickers, ribbon, and tissue.
- Stickers – With the use of stickers, your brand will be easily recognizable when customers purchase products online. Even the smallest details will influence the look of your ecommerce items and brand. Stickers pair well with other accessories and can act as a promotional tool. With the use of stickers, your tissue paper will stay perfectly in place. Add a custom sticker to give your packaging a personal touch.
- Ribbon – Ribbon is a great packaging accent that makes a presentation feel gift-like and special. Create your ribbon from a variety of materials like satin, organza, twill tape, velvet, grosgrain or cotton. After you choose a material, some special treatments to consider are custom printing or hot stamping to tie the look of your brand together.
- Tissue – Custom tissue adds an amazing inexpensive touch to your ecommerce items. Complete your look with treatments like custom printing to match any Pantone color. Additional printing techniques like repeat patterns, printing logos, and monochromatic effects can be applied for a trendy look.
Planning Ahead
Now is the time to start thinking about your supplies and planning ahead. Adding custom ecommerce items to your packaging collections is exciting. These customizable boxes, mailers and accessories will turn your products into instant gifts. The custom designs and unique printing of your company’s ecommerce items will give your customers something eye catching and seasonal.
Whatever the theme of your packaging collection may be this year, creating custom items for your brand is a great way to transform ordinary packaging into something unique for your customers. Custom ecommerce packaging is a great addition to any packaging collection and can be ordered in bulk.
