Designing packaging shouldn’t be stressful. Luckily, it’s easy to incorporate the calming spa experience into any packaging piece. The atmosphere at any spa is always relaxing and serene. Therefore, once at their appointment, patrons take time out of their busy schedules to reflect. This can be done while receiving a massage, facial or other luxury treatment. During those little moments of much needed relaxation, one can meditate and focus on themselves.
All elements of the spa environment along with your relaxing experience can easily translate through your spa’s packaging. The peaceful mood of the spa and design of the packaging creates an environment your customers will love in and out of the spa.
Creating Your Peaceful Spa Packaging
When creating your spa packaging, it’s important to establish a general theme of the collection. Some spas tend to gravitate neutral or trending colors, serene landscapes and calming repeating patterns. Those are some popular trends to start with. No matter the type of spa, you will see these trends are often incorporated into their environment. Most importantly, these trends transfer well onto their packaging. There are so many more ways to brand your packaging to appeal to spa customers.
First, incorporating popular color palettes like neutral greens or Pantone’s 2022 color of the year: Very Peri are great ideas. Next, these naturally calming color palettes can play a huge part on any type of packaging your spa requires. From gift card holders to shopping bags and gift boxes, creating a calming color palette is an important factor. Another important detail to think about when creating peaceful spa packaging is materials.
Next, you can continue to create calming spa packaging with the use of natural and reusable materials. Selecting recyclable kraft and FSC® papers, cotton, muslin, or pp non-woven can reflect a calming theme in your packaging. By using natural materials and implementing trendy Earth tones like Evergreen Fog or October Mist, for example, you can create an on-trend piece your customers will love.
Peaceful Spa Packaging
Above all, with the combination of trending colors, prints and materials to choose from, you can create spa packaging that can easily translate from the spa into the customer’s home. When branding your spa packaging, it’s easy to feel at peace. Finally, establishing a calming look is a great start in making your spa packaging stand out for everyday use.
Want to know more on how to create the most calming packaging? Contact us below to start your next spa packaging project!
