Each year, Pantone’s color experts select a list of forecasted swatches to be on trend for the upcoming seasons. Some hues we are expecting to see are so trendy, we expect them to carry over into future seasons. Certainly, it looks like there will be a trend everyone will love for their own brand and personal style.
A current trend we are seeing is all about balance and calm. Pantone forecasters predict color for Fall/Winter 2022-2023 to stay on that trend. From dark to light, monochromatic to neon brights, consumers look for a color balance that combines the need for safety and security as well as adventure and fun. When it comes to color mixing and matching, there are no rules. Meanwhile, we are looking to explore new realities in color as we enter a post-pandemic landscape while striving for a new color utopia. Pantone refers to this as: Newtopia.
The Color Institute’s philosophy for on-trend palettes offers seasonal inspiration, key color directives along with color palette suggestions that can carry over from season to season. These philosophies can also apply to packaging.
Newtopia: What’s Trending for The Years to Come
For Pantone’s Color Newtopia, color experts select a range of harmonizing colors for future palettes. The range of color is so versatile, it can carry over into multiple seasons for years to come. Balancing the mood of our current climate and other trending palettes. For example, Pantone selects blush tones like Almond Blossom and Lavender grey along with brighter hues like Blazing Yellow and Camilla Rose.
These shades are comforting, yet bold and connect the seasons. A bold pop of Cornflower Blue anchors Pantone’s inspirational Newtopia palette, creating a fresh feel for seasons to come. Incorporate these colors into any packaging design; whether they are used in materials, custom printing or treatments, they will be sure to catch your customer’s attention.
Newtopia Colors and Packaging
For future seasons, brands are responding to the changing climate and attitudes of their customers. This is achieved by creating packaging with color that feels approachable for everyone. A current look your customers will love is the use of color. Bold hues chosen by Pantone are versatile enough to accommodate any type of packaging.
There are so many ways you can make your trendy packaging pieces stand out from any everyday shopping bag or gift box. You can create your trendy packaging with a wide selection of materials and treatments while incorporating Newtopian shades.
Above all, considering the versatility of color selected by Pantone, you can print various color palettes on a wide selection of packaging materials. Think kraft papers, specialty papers, corrugated materials, cotton as well as pp non-woven. This will also make your accessories and ecommerce supplies pop, taking your in and out of store packaging to the next level. Newtopia colors can catch the consumer’s eye in malls, shopping centers and while out and about. Therefore, these color palettes have additional marketing benefits for your company. Saturated shades can easily carry over from season to season with ease to give your packaging an on-trend feel.
Trending for 2022-2023
Finally, it’s fun to keep up with current and future color trends. To make all of your packaging stand out, use pops of bold, bright, and monochromatic tones to create something that is unique to your brand. For an extra touch, mix and match these hues with different textures, custom treatments and embellishments to make your design pop. We are excited to see Pantone‘s Newtopia colors in stores, homes, and magazines.
