Brands are all about staying on trend. As a result, we see printed trends inspired by nature popping up everywhere from fashion to home, and finally, packaging. Most importantly, incorporating botanical prints into new 2021 packaging collections are made easy. No matter your brand identity, there are so many trends that can easily accommodate these natural prints and patterns.
When brands create their seasonal packaging, it’s like a breath of fresh air. Therefore, with one of the season’s biggest trends – nature inspired designs; brands are keeping up with new trends by incorporating these designs onto their packaging pieces. Organic themes like illustrated botanicals and floral prints translate effortlessly throughout the seasons.
For instance, one way to achieve an on-trend look is to pair your natural illustrations with popular color palettes. Think warm earth tones, neutral pastels and more. Mixing and matching current trends is the perfect way to create versatile packaging to use year-round.
What’s Trending: Nature Inspired Prints
According to trend reports, everywhere from runways to retail stores are sporting botanical patterns. These prints range from delicate peonies to bold floral illustrations. Patterns like these are gaining in popularity for the upcoming seasons. Big, illustrated florals with seasonal colors give off a delicate charm, but with a bold twist.
To give their seasonal packaging a unique look, designers combine a nature inspired floral print that pairs well with trending seasonal colors. To take their packaging to the next level, brands can pair a classic floral look like rose patterns with Earthy neutrals. The prints and color palettes complement each other nicely to create a packaging piece that’s on trend.
However, if your brand is looking for a more subtle look, use smaller delicate botanical illustrations. Petite floral illustrations give off a feminine and rustic feeling; perfect for the upcoming seasons. Pair these delicate prints with natural materials like kraft paper, cotton or muslin.
Pairing Trends and Treatments
Depending on your brand’s style, natural illustrations pair well with other nature-inspired and textured materials. Think velvet, cotton canvas, kraft or specialty papers. Combining different natural prints and patterns with a wide assortment of trends and materials, your brand can create several different pieces. Pouches, paper shopping bags, and reusable bags incorporating bold botanical prints are a few to start with. First, custom printing these patterns along with Earthy hues is also an option for those who are looking for a monochromatic look.
To achieve this style for example, pair a color like Behr’s color of the year: Canyon Dusk with a selection of several treatments like spot uv, embossing/debossing or laminations. These treatments are great options to add onto any piece of packaging. Pairing a treatment like spot uv, for example with Canyon Dusk can take any packaging collection from simple to modern.
Above all, other treatments can provide a multi-textured effect. Much like the treatments previously listed, adding foil hot stamping onto your packaging can make your items stand out. The pops of metallic along with the contrast of the warm Earthy hue, will add a rich feel to any piece of packaging.
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