Spa and Medi-Spa atmospheres are always relaxing and serene. Once at their spa appointment, customers can take the time out of their busy schedules to reflect while receiving a massage, facial or other luxury treatment. During those moments of relaxation, you can meditate and focus on yourself in the calming atmosphere.
Even though customers can fully relax and receive treatments at spas and medi-spas, there is a difference between the two. The main difference between a regular day spa and a medical spa is the presence of a physician. Medi-spas offer treatments that focus on more difficult skin issues and offer procedures like chemical peels, injections and laser treatments. On the other hand, regular spas focus more on less invasive treatments like deep tissue massages and facials. However, one thing these spas do have in common is packaging. It’s easy to bring the spa experience home in the form of calming and luxurious packaging.
All elements of the spa environment and your relaxing experience can translate through your spa’s packaging whether it’s a shopping bag, gift card or receipt holder, or luxury gift box. The peaceful mood of the spa itself should transfer effortlessly into your packaging collections.
Calming Spa Packaging
Neutral or trending colors, serene landscapes and calming repeat patterns are naturally some designs consumers gravitate towards. So, it’s no wonder that all types of spas will often incorporate that into their environment and most importantly onto their packaging. There are many ways to brand your packaging to appeal to spa customers.
To start, incorporating Pantone’s 2020 color of the year: classic blue is a great option. This naturally calming hue can play a part on any type of packaging your spa requires. From gift card holders to gift boxes, classic blue helps create an ideal piece of calming packaging. Once your design and calming color palette has been chosen, one of the most important factors to think about now are materials.
You can continue to create calming spa packaging with the use of natural materials. Selecting kraft papers, cotton, muslin or linen, your spa can reflect a serene outdoor landscape in your packaging. By using natural materials and implementing earthy tones, your spa’s calming nature can continue into the customer’s home.
Luxurious Medi-Spa Packaging
We all know spas and medi-spas have a calming and stress-free environment which can easily reflect into their packaging. However, they can also be luxurious. Similar to creating a relaxing spa packaging collection, medi-spas can also create their packaging pieces to be calming, yet luxurious.
There are many ways you can interpret the elegance of a medi-spa atmosphere into your packaging collections. Choosing the right materials, embellishments and special treatments can create luxurious spa packaging for your customers. Starting off with materials like soft touch papers, can create a silky-smooth shopping bag or gift box. Finally, adding lavish treatments like foil hot stamping, spot uv, velvet flocking, embossing or laminations can translate the elegance of your medi-spa brand onto its packaging.
There are so many materials, trends and treatments to choose from. When rebranding your spa or medi-spa packaging, it’s easy to feel at peace. Establishing a calming look is a great start to making your spa packaging stand out every day.
