Kraft packaging has the ability to give a brand the feeling of Earthy and organic. But with stylish craftsmanship, special treatments and custom printing, an ordinary kraft item can be made into something luxurious. Luxury kraft bags and accessories create an eye-catching, high-end appearance in any retail environment.
Some may think a kraft bag is just a simple shopper with paper twist handles. However, it can be something so much more. When it comes to designing your brand’s own luxury kraft bags, it’s important to consider the type, thickness, and weight of kraft paper, embellishments and handles. These are the important things that come to mind. The kraft paper itself has the option to be responsibly sourced. Responsibly sourced papers create the most environmentally compliant shopper. All while giving your brand a truly luxurious kraft bag.
Creating Your Luxury Kraft Packaging
When designing your luxury kraft bags and coordinating items, it’s important to consider using FSC® Certified papers for a compliant yet high-end bag. Paper materials with post-consumer waste are also another great option for elevating your kraft shopping bags. Both types of materials will make excellent choices for all of your luxury kraft bag projects.
- FSC® Certified Papers – Companies are creating their luxurious kraft packaging out of FSC® Certified papers. Not only does FSC® protect the environment and responsibly source papers, but we are also proud to be FSC® Certified. Our certification allows us to work with our customers to create greener, luxurious packaging.
- Post-Consumer Waste – Similar to FSC®, luxury kraft packaging with post-consumer waste is another eco-friendly component. This is important in creating environmentally friendly yet high-end packaging. The materials you use may have an influence from bag ban laws in your city. As bag bans spread nationwide, the standard for paper shopping bags to be compliant is 40% PCW. Constructing luxury kraft bags and other packaging with a certain percentage of post-consumer waste is mandatory. However, most rules will vary from region to region. Our luxurious kraft bags and coordinating packaging is made with at least 40% PCW.
Finally, when choosing the right type of paper for your luxury kraft items, it’s also important to consider the function of the piece. For example, will a kraft shopping bag hold apparel or something heavier? Or what will the contents of a kraft gift box or accessories card hold? The weight of the contents should influence the weight of the paper used. When it comes to sizing, the contents should also come into consideration. This is so your luxury kraft packaging is size appropriate to accommodate your brand’s merchandise.
Luxury Kraft Bag Treatments
Next, once you choose your material, there are many treatments to consider. Special treatments elevate the overall look and feel of your luxury kraft bag. The first treatment to think about is hot stamping. The hot stamping process is a popular treatment on high-end paper shopping bags. Combine hot stamping with other printing techniques and treatments like embossing or debossing to create exclusive and stylish packaging. To add the finishing touches, use a variety of shades to hot stamp onto your products. Gold, rose gold, copper and silver are a few examples of popular metallic swatches to apply to your luxurious kraft bags and coordinating products.
A kraft bag can be so much more than just a brown bag. With custom printing, the options are endless. Your brand’s logos and graphics can be printed in 4 color process or in spot color for an eye-catching look. Your brand can even consider flooding the entire bag with color to match with other pieces in your packaging collection. Print your logos and graphics on either brown, flip-side or bleach kraft. The only difference is color. Brown kraft bags are left unbleached and have a natural brown color. On the other hand, bleached kraft is white. Flip-side kraft however, is white on the exterior and brown on the interior. All types of kraft papers are perfect for creating luxury kraft bags. If your company is looking to design a luxurious kraft box or accessories holder, apply the same treatments and materials for a united look.
The Finishing Touches
Finally, adding the finishing touches to your luxury kraft bags are simple with a variety of handles: vanishing, cotton twill, or even ppnw. For example, if you want to achieve a seamless look, add vanishing handles to your luxury kraft bags. To make the bag even stronger, add some reinforcements in the handle area as well as a bottom board to hold multiple products. Therefore, all of these treatments and materials will give your bag a traditional eurotote look. Your luxury kraft packaging items will also be in compliance with any bag ban regulation.
