When we think of velvet trends, winter months and the holiday season usually come to mind. However, velvet does not have to be exclusive to the holiday season. This textured material is predicted to make a comeback this year to high fashion runways, retail spaces, and finally…packaging. Velvet gives your collection a unique and luxurious feel and is a great addition to any type of gift box, accessory or tote bag. Velvet handles will also add a unique touch to your paper shopping bags.
Combining velvet trends with an assortment of neutral and bold colors from Pantone’s 2018 Color Trend Forecast along with other current and upcoming trends will put a unique twist on otherwise simple packaging. Right now, we are loving the baroque trend, which is forecasted to be everywhere come fall and winter. It combines the predicted bold colors along with unique embellishments for a cool accented piece. This trend can easily be incorporated into packaging accessories, ribbons and hangtags, pouches as well as reusable bags.
To complete the trend, adding special treatments such as metallic hot stamping or spot uv will give your packaging a nice contrast in texture as well as color. For a chic twist on the baroque trend, match your velvet material with the same color hot stamping.
Regardless of the packaging type, velvet can be mixed and matched with other Fall 2017 packaging trends to create a piece that your customers can keep as a reminder of your brand or something they can use every day.
