Inspiration for new packaging ideas can be found anywhere. Luxury brands are creating handbags and totes to resemble our favorite reusable shoppers. Most recently, high fashion brand Balenciaga gave Ikea’s reusable in-store shopper a stylish upgrade. Everything from the construction of the bag to the deep blue color and handles were inspired by the store’s sustainable tote.
The only difference between the two is the price tag. However, high fashion and luxurious packaging can be affordable. With the combination of different materials, treatments and embellishments, your packaging can be as luxurious as Balenciaga’s blue tote. This style tote is quite popular; it appears larger on the inside and has the ability to hold a large amount of products. We have also created a similar green tote that our customers love!
If your company is looking to add a touch of high fashion to its packaging, using durable materials like pp non woven, velvet, pp woven or jute is the first step. Pairing these materials with unique treatments such as metallic hot stamping, custom printing, spot uv and embroidery will give your packaging that high fashion feel at an affordable price.
Along with reusable packaging, gift boxes and accessories can also be created to achieve a sophisticated look. Matte or gloss lamination, metallic hot stamping on specialty papers with textured fabrics and velvet flocking will truly make your gift boxes and accessories stand out. There are so many ways to give your packaging a high fashion upgrade.
Click here For more information on Balenciaga’s Ikea inspired tote.
