The holiday season and beyond gives companies the perfect opportunity to add some flair to their packaging. There are so many ways you can make your packaging stand out from your brand’s everyday bags and gift boxes. Creating packaging for any season is made easy with the addition of a popular treatment: foil hot stamping.
Hot stamping foil accents on your packaging items are a great way to add a shiny, metallic or other specialty colors to your shopping bags, pouches, ribbon, gift card holders, and boxes. Whether they are reusable or paper shopping bags, or any type of gift box. Foil hot stamping will give your seasonal packaging that extra edge.
What is Foil Hot Stamping?
Foil hot stamping is a method of relief printing. The pre-dried ink or foils transfer by machine to a surface at high temperatures. First, the press heats up and the product to be stamped is placed underneath. A roll with colorful foil is positioned between the two. Finally, the foil presses down to the product resulting in a metallic design in your company’s graphics. Everything from your company’s logo to a cool pattern or graphic can transfer onto your packaging of choice. The foil hot stamping method can include a wide variety of colors and foils to choose from.
The hot stamping process is a popular treatment customers mainly use on paper shopping bags, and boxes. Combine the foil hot stamping procedure with other printing techniques to create stylish packaging exclusive to your brand. When using foil hot stamping on paper shopping bags or boxes, the procedure can be combined with other treatments for a multi-dimensional look.
Colorful Metallic Treatments
A variety of popular metallic shades are available to hot stamp onto your products. Gold, rose gold, copper and silver are a few examples of metallic swatches to apply to your packaging items.
If you are looking to add warm tones to your packaging collection, gold, copper or rose gold foil will give off that perfect warm feel. These warm tones pair well with natural materials like kraft paper and natural cotton. Silver, on the other hand creates a cool, sleek and sophisticated look to any packaging collection. Silver hot stamping is incredibly eye catching when pairing materials like specialty artboard paper. Other colors like black and holograms are other popular colors to hot stamp onto your materials of choice.
Looking for a way to spice up your packaging for current seasons and beyond? Adding specialty hot stamping onto your paper shopping bags and gift boxes create noticeable packaging. When combining a wide selection of treatments and materials with foil hot stamping, your seasonal packaging will have an eye-catching design. Your seasonal packaging can also act as a mobile advertisement after your customer leaves the store. Establishing a consistent look, whether seasonal or everyday will be sure to make your packaging stand out during the colder months and beyond.
