Even though we are enjoying the Summer months, we can’t help but to look forward to next season’s trends and inspirations. For Fall 2021, we see many reoccurring trends with the addition of a few new looks. Incorporating these upcoming trends into your packaging collection will create something fresh for your customers and brand.
Whatever your company’s brand identity may be, there are unique trends that can fit into your brand’s style. According to trend reports at Harper’s Bazaar, the most popular trends for Fall 2021 are:
Trending in Fall 2021: Saturated Shades
For Fall 2021, companies and brands alike are responding to the changing attitudes of their customers. This is achieved by creating packaging that feels approachable with a design for everyone. A current look your customers will love are saturated shades. Bold hues like these are versatile enough to accommodate any type of packaging.
There are so many ways you can make your trendy packaging pieces stand out from any everyday shopping bag or gift box. You can create your trendy packaging with a wide selection of materials and treatments while incorporating saturated shades.
Considering the versatility of saturated shades, you can print various bold hues on a wide selection of packaging materials. Think kraft papers, specialty papers, corrugated materials, cotton as well as pp non-woven. This trend will also make your accessories and ecommerce supplies pop, taking your in and out of store packaging to the next level. Saturated colors can catch the consumer’s eye in malls, shopping centers and while out and about. Therefore, these hues could have additional marketing benefits for your company. Saturated shades can easily carry over from Summer into Fall 2021 with ease to give your packaging an on-trend feel.
Bright Bold Patterns
From bright florals to repeating geometric prints, there is a trend that can fit into your packaging collection. Giving your bold patterns a seasonal twist will bring both major color and pattern to all of the on-trend brands. Warm earthy tones and floral patterns like paisley and sleek geometric prints are a staple of this season’s fashion and are perfect for transitioning from Summer to Fall 2021.
In addition to florals and geometric prints, incorporating folk-like patterns on reusable materials like cotton, jute, kraft paper, and cotton canvas are great ways to incorporate more trending prints. Your bright and bold bags can also be eco-friendly and reusable. Boldly printed shopping bags made from reusable and recyclable materials can double as a fashion piece. With a current desire for eco-friendly packaging, combining bright and bold prints on reusable materials are two perfect trends that go hand in hand.
Back to Black
Depending on your brand’s style, there are so many ways to incorporate this chic color. For example, if your brand is modern and classy, pair black with velvet materials. With the combination of black and velvet, your brand can create pouches, handles for shopping bags, and reusable shopping bags. However, if your brand has more of a minimalist look, pair transparent black materials like pvc with black printing. Use these monochromatic materials and treatments in your packaging collection for a unique look. This will create a modern and upscale look for your updated packaging pieces.
For retailers with more upscale products, including minimalist designs into their black packaging can create a collection that will keep up with a fast-paced society. Adding simple symbols and logos can put the finishing touches on your brand’s seasonal black packaging. Even subtle treatments like embossing or debossing can take your minimalist design to the next level for Fall 2021.
Finally, to keep your brand fresh and up to date, pair these styles and colors with an assortment of different treatments and materials. No matter your brand identity, there is a Fall 2021 trend for your company. The combination of these trends, treatments and materials will create a design that is unique to your brand. Your customers will love one-of-a-kind pieces like tote bags and drawstring backpacks to take to the gym, work or on a trip.
