Following the announcement of Pantone’s color of the year, paint giants Sherwin-Williams and Benjamin Moore announce their color choices for 2022. As the two most popular paint brands, selecting a color to represent the upcoming year takes thought. However, we think these neutral, yet calming hues were the perfect choices for 2022.
Evergreen Fog by Sherwin-Williams and October Mist by Benjamin Moore complement each other nicely. Similarly, both hues complement Pantone’s Very Peri . All three colors represent a sense of calm and new beginnings for this year.
The New Neutrals – Evergreen Fog
Sherwin-Williams generally describes Evergreen Fog as a calming and sophisticated gray-green hue. The paint company notes that this shade of green is a breath of freshness after years of cool neutrals. For instance: cool grays and light blues. With Evergreen Fog, there is a sense of neutrality. On the other hand, the hue itself is impactful and welcomes a new era of color trends. This shade is on-trend with other popular paint companies’ pick of a range of green hues to define the color of 2022.
According to the director of color marketing at Sherwin-Williams, Sue Walden states “trending neutrals are slowly changing course but in a warmer direction with terracotta, green and brown tones at the forefront.” Undeniably, greens are increasing in popularity. As a result, homeowners are now desiring a bit more creativity (and calmness) in their homes.
Lately, we have noticed neutral tones are warming up and organic and sustainable living are also key design trends. Organic textiles along with natural materials are basically trending in home along with design. These materials and paint color trends can also be incorporated into packaging design for an on-trend collection. The green family is so diverse from calming sages to brighter greens like October Mist. Current trends, plus additional research on Sherwin-Williams’ part helped Evergreen Fog emerge as the perfect choice for their color of the year. Now, for some on-trend packaging, you can incorporate Evergreen Fog into your collections.
Green is Good with October Mist
With the announcement of Evergreen Fog and October Mist, it’s obvious that green is here to stay. Interiors, fashion, along with packaging designers are embracing this shade. Like Evergreen Fog, October Mist is described as a subtle pop of color or a grounding shade that can be found in the home and beyond. October Mist is even being described as the “defining shade of 2022.” Taking inspiration from the stem of a flower, it’s an ideal paint color to connect to other neutrals, materials, or treatments.
Benjamin Moore selects October Mist due to its soft subtle sage green hue that blends expression with neutrality. The shade is the main anchor of their Color Trends 2022 palette , which features 14 more shades that blend harmoniously. This hue creates the perfect inspiration for adding color to every aspect of life.
Finally, October Mist is a great off-neutral, versatile hue with so much potential. Incorporate this hue onto any type of packaging piece for a trending look. According to the Benjamin Moore team, this paint color has the potential to shine and take center stage not only in any area of the home, but on any statement packaging piece. It can inspire an escape from the hustle of everyday life, providing a sense of calm to the viewer.
Trends and Treatments
Depending on your brand’s style, these shades of green pair well with natural and textured materials. For example, think about using velvet , cotton canvas, kraft papers and more. By combining these two hues with different trends and materials, your brand can create several unique pieces. As a result, pouches, shopping bag handles and reusable bags featuring these calm and cool colors are a few ways to start. Additionally, custom printing is a great option for those who are looking for a monochromatic look.
To achieve this style, first, pair either shade with several treatments like spot uv, embossing/debossing or an assortment of laminations. These treatments are great options to add onto any paper shopping bag or box. Pairing a treatment like spot uv, for instance with these hues can take any packaging collection from simple to trendy. Other treatments like embossing or debossing provide a multi-textured effect. Pair the two paint hues together or separately for a monochromatic look. Next, add some touches of foil hot stamping onto your packaging. Finally, the pops of metallic along with the contrast of this cool paint hue will add a rich and luxurious feel to any piece of packaging.
Evergreen Fog and October Mist
In short, these paint colors are the perfect additions to any packaging collection. They are versatile enough to use for any occasion. Considering their visually pleasing and calming nature, these are colors that brands naturally gravitate towards. To complete your on-trend look, above all, pair these trending colors with popular prints and hues of the season to achieve a piece that complements your brand and style.
Want to know how you can incorporate these trending colors into your future packaging projects? Use the form below to contact us to get started on your next trendy packaging piece.
