When customers first visit your store, or when you purchase an item online, your brand’s aesthetic has a heavy influence on the first impression of your products. As a result, whether in-store or e-commerce, your packaging furthers your branding. This is done through the quality of materials and the packaging piece itself. All types of packaging are sent out of stores. Therefore, they can either be a mobile advertisement and a constant reminder of your company’s name and brand.
Whether rebranding or due to city regulations, many companies are elevating their packaging. Some are going through a complete rebrand, while others are keeping their same brand aesthetic, but are changing the materials of their packaging. Both of which can be very beneficial to your brand.
Packaging Aesthetic: Brand Identity
When it comes to establishing a brand identity for your packaging collections, consistency is key. If consumers cannot easily recognize your brand, then it can easily be overlooked for a more familiar packaging aesthetic. To have a memorable packaging collection, your brand should already establish its own brand identity.
Ultimately, how can you create a memorable brand identity with elevated packaging? First, you should create your own packaging identity by sticking with a cohesive theme. This will get your customers to easily recognize your brand. Your packaging pieces also don’t need to be identical, but it does help to have the same overall aesthetic. For example, if your brand is using a certain color palette or logo, you should use it throughout your store’s atmosphere as well as branding and packaging aesthetic.
Transitioning to Reusable Packaging
When brands decide to make the switch to reusable packaging, many factors come to mind from eco-friendly materials to construction. Due to the enforcement of bag bans in cities across the country, many brands are changing their packaging aesthetic to reusable. Many of these brands are transitioning to eco-friendly papers or reusable shopping bags instead of using single-use plastic. This transition gives companies a chance to elevate their packaging.
Above all, when it comes to reusable packaging materials to create reusable shopping bags, many come to mind. For instance, a few of the most popular materials are cotton, pp non-woven and rPET. Each type of fabric has its own benefits from durability to eco-friendliness.
First, cotton is one of the most common materials when it comes to changing up your packaging aesthetic. Reusable packaging materials like cotton never go out of style and can fit a wide range of brand identities. Cotton comes in different gauges and weaves. Therefore, use this material to create a seasonal packaging piece. Or, use cotton materials to fully transition your shopping bags to reusable. Cotton tote bags also come in a variety of premium and trendy styles to fit any packaging aesthetic. Distress or pre-wash these eco-friendly materials to soften the fabric.
Reusable Options: PP Non-Woven and rPET
Finally, when elevating your packaging collection, some treatments to think about for cotton materials are foil hot stamping or custom printing. In addition to popular treatments, we can match any Pantone color for a packaging piece that completely fits your brand’s packaging aesthetic.
Next, pp non-woven is another great material when converting to an all-reusable packaging collection. This material mimics the texture, strength, and appearance of fabrics without having to knit or weave anything together. When creating a reusable shopping bag, there are an assortment of different construction options available. Sizes can range from large tote bags to smaller die cut handle shoppers. All these construction options are affordable and the perfect reusable option for your brand’s updated packaging aesthetic.
Last, rPET fabric or Recycled Polyethylene Terephthalate is a reusable and sustainable material. Before recycling, Polyethylene Terephtalate (PET) is also commonly known as polyester. This material can either contain pre or post-consumer waste. rPET generally comes from the process of recycling plastic water bottles. This fabric is perfect to elevate your packaging aesthetic if you are looking for alternative sustainable materials.
Most importantly, using a sustainable rPET fabric is a great idea when designing simple eco-friendly packaging. The material can fit any type of bag or pouch construction. Due to its reusable nature, rPET bags are perfect for reuse. Finally, print or dye the material to match any Pantone color for complete customization. It is the perfect material for an eco-friendly shopping bag.
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