Custom printed paper shopping bags are an excellent way to make your brand stand out from the competition. Not only are they practical for customers to carry their purchases in, but they also serve as an advertisement for your brand. In this blog, we’ll explore why custom printed paper shopping bags are so effective and provide some tips and tricks on how to make the most of these bags for your business.
Why Custom Printed Paper Shopping Bags are Effective
Custom printed paper shopping bags offer several benefits to businesses. First, they provide an additional opportunity to promote your brand. When customers walk around with your bags, they are advertising your business to new potential customers. This is particularly effective if your bags have a unique design or catchy slogan that grabs people’s attention.
Next, custom printed paper shopping bags help establish your brand’s identity. This is great, especially for start-up businesses or pop-up boutiques. The bags allow you to showcase your logo, colors, and other brand elements in a way that’s not possible with plain, generic bags. When using custom bags, you reinforce your brand identity and create a matching look across all your marketing materials.
Finally, when you design your custom printed paper shopping bags, you offer your customers a high-quality bag with premium branding. As a bonus, they are seen as more environmentally-friendly and sustainable, depending on the materials. Paper shopping bags like these are more eco-friendly than single-use plastic bags. Having eco-friendly bags is a crucial factor for brands looking to project their green image. Additionally, paper shopping bags are often sturdier than single-use plastic bags, so they can hold heavier items without breaking. They are also more compliant in cities and states with bag-ban regulations.
Make the Most of Custom Printed Paper Shopping Bags
Now that we’ve covered the benefits of custom printed paper shopping bags, let’s look at some tips and tricks for making the most of the bags for your business.
Choose the Right Bag Size and Style
When designing your custom printed paper shopping bags, size and style matter. You’ll want to choose a bag that’s the right size for your products. Consequently, you’ll need a shopping bag that will accommodate your products accordingly. You’ll also want to consider the style of bag that will work best for your brand. There are several options available, including standard paper bags with handles, eurotote bags, and bags with post-consumer waste. Think about your brand’s aesthetic and choose a construction that complements it. Then, add your branding to match.
Use Eye-Catching Designs and Branding
Your custom printed paper shopping bags should be eye-catching and memorable. Use bold colors and graphics to make your bags stand out. Most importantly, incorporate your logo and any other branding elements that will help people remember your brand. If you have a slogan or tagline, don’t forget to include it on your bags as well.
Consider Custom Printing and Special Treatments
We offer a few different printing techniques and special treatments for our customers to add to their custom printed shopping bags. We can print in 4 Color-process or spot color. If your bag is printing in spot color, we can match any Pantone swatch to fit your needs. When it comes to treatments, we offer a wide selection. From foil hot stamping and spot uv to embossing or debossing. Each printing technique and treatment has its advantages and can create different effects.
For example, printing in 4 color process is great for flat or intricate images or photos. On the other hand, if you are printing a one to two-color logo or graphic, spot color is the best option. When considering special treatments like hot stamping, for example, can create a sleek metallic finish. Spot UV, on the other hand, will give specific areas on your bag a beautiful shine. Ultimately, you have to consider which treatment or printing technique will work best for your design.
Choose your popular style of Paper Bags
When it comes to your company, a paper bag speaks volumes about how your branding is portrayed. Creating the perfect paper bag allows you to offer customers utility while putting your brand on full display. Here are some of our favorite styles to create for our customers:
- Eurototes: Eurototes are often used by higher-end retailers as their merchandise bags. Eurototes are easy to customize with designs and brand logos. With custom handles and embellishments, they make great alternatives to the traditional retail shopping bag.
- Food Service Bags: Food Service bags are specifically crafted to protect your carry-out or lunch containers in the food service industry. Often created from durable art papers, these bags comfortably hold and preserve the freshness of your meal.
- Post-Consumer Waste Bags: With a rising concern for the environment, consumers and retailers alike want to be proactive in reducing their carbon footprint. Eco-friendly bags made with a percentage of post-consumer waste can help us all go green. Recycle or reuse your bags after purchase.
Use Your Bags Strategically
Once you receive your shipment of custom printed paper shopping bags, it’s important to immediately put them to use; this is to your brand’s advantage. After purchase, encourage your customers to reuse or recycle them. Creating your bags out of post-consumer waste or recyclable materials. Encourage your customers to recycle by adding bottom markings telling them how to properly recycle the bags.
Finally, reuse the bags as gift bags or for special promotions or events. Most importantly, make sure you display your bags prominently in your store. This will help with the overall aesthetic of your brand and will be in plain site for your customers to see. Ultimately, custom paper shopping bags are an effective way to make your brand stand out from the competition. They offer several benefits, including increasing brand recognition and a more premium feel. Recycle or reuse your paper shopping bags again if possible.
Let’s Get in Touch
Ready to get started on your next custom paper shopping bag project? Use the form below to contact us! Additionally, for more information on paper shopping bags, be sure to visit our gallery: https://www.primelinepackaging.com/products/custom-paper-shopping-bags/
