The holiday season is fast approaching and this gives us many opportunities to design creative winter packaging that reflects popular seasonal trends. There are many ways you can make your winter collection stand out from your brand’s every day packaging. Incorporating pops of trendy patterns and embellishments to your winter packaging will make your bags and boxes more festive. This is a great way to advertise your brand during the holiday months and into the New Year.
Since winter packaging is only in stores for a limited time, retailers can take this opportunity to put a seasonal spin on their packaging collections by creating bags, boxes, pouches, hang tags and accessories out of seasonal materials like kraft, cotton canvas, muslin, velvet, vinyl, flannel, pp non woven or peva.
Adding special treatments like foil stamped metallic copper for fall and winter, spot uv logos and cool graphics, interior printing, varnishes, custom stitching or ribbons can be used alone or combined for a seasonal look that can also carry over into the New Year.
To add to your winter packaging collection, gifts with purchase are another popular item during this time of year. This gets your customers excited about their purchases and they can either keep their gift with purchase year round or use them as gift packaging. It’s the most wonderful time of the year and is a great time to reflect your packaging on the excitement of the season.
