Happy New Year from your friends at Prime Line! As we begin a new year, now is the time to review new trends and ideas to refresh your packaging. Incorporating the latest trends can really enhance your brand in the new year. Specialty liquor packaging items are great to have in your collection whether they are seasonal, promotional items, or gifts with purchase.
Specialty packaging for the liquor industry is a great marketing tool to enhance your brand and especially customer experience. With high-quality materials, trending treatments and many different handle options to choose from, your specialty packaging can be completely personalized to fit your brand’s product. Customized liquor packaging can reflect upcoming holidays or seasons, which will make it feel more like a present to your customers. Your specialty packaging can also be reused again as decorative wrapping or as a display piece.
When creating the perfect packaging product for your liquor brand, there are many durable materials to choose from. Some unique materials to think about when creating custom liquor packaging are specialty papers, durable plastics that are easy to clean, and other reusable materials like pp woven, pp non-woven, jute, or cotton canvas.
Your specialty liquor packaging can also be created to fit the exact size and shape of your branded liquor bottle. Once you have your materials selected, popular treatments like holograms, foil stamping, embroidery, custom interior or exterior printing, and spot uv can be added to tie your brand’s identity together. Custom liquor packaging can be used as a mobile advertisement to make your company a household name.
Adding in the finishing touches is also important for any packaging piece. Custom handles like rope, cotton twill, jute, vanishing, or twisted rope can be the perfect final addition to any bag designed for the liquor industry. If your company is designing a plastic bag, die cuts, clip loops, T shirt or reinforced patch handles can be added to ensure the contents inside are safe.
