As we move into the second half of 2021, one color trend that is continuing to stand out is bold saturated colors. In recent years, trendy color palettes gave off a calming and soothing feel. That trend is continuing with bright saturated colors. Even though brights and bolds are gaining in popularity, they still bring a sense of calm and easiness to the viewer.
Bright and bold saturated colors are seen so far on fashion runways, home décor trends and especially on packaging. Currently, people are craving positivity as well as cheerful colors and designs. As a result, bold saturated colors like bright pinks, deep purples and bold blues give off a rejuvenating and uplifting effect. They are warm and refreshing without extreme intensity.
Bold Saturated Colors on Your Packaging
Most importantly, with ever-shifting trends, companies and brands alike are responding to the changing attitudes of their customers. This is achieved by creating packaging that feels approachable with a design for everyone. For a current look your customers will love, bold saturated colors are versatile enough to accommodate any type of packaging.
There are so many ways you can make your trendy packaging pieces stand out from any everyday shopping bag or gift box. You can create your trendy packaging with a wide selection of materials and treatments while incorporating bold saturated colors.
Considering this color palette is so versatile, print various shades on a wide selection of packaging materials. Think kraft papers, specialty papers, corrugated materials, cotton as well as pp non-woven. This trend will also make your accessories and ecommerce supplies pop, taking your in and out of store packaging to the next level. Bright colors can catch the consumer’s eye in malls, shopping centers and while out and about. Therefore, these colors could have additional marketing benefits for your company.
Custom Treatments
To finalize your designs, add a variety of treatments that speak to your brand. A few popular treatments to think about are:
- Spot UV: This treatment adds a high gloss finish to logos and graphics on any packaging of choice. It is a great eco-friendly alternative if your company’s concerns are about the environment. Add spot UV to your packaging pieces sparingly or to highlight logos or patterns.
- Lamination: Matte or gloss laminations are great to think about when adding texture to your packaging pieces. Matte lamination provides a smooth and sleek texture to bags and boxes. On the other hand, gloss lamination creates a high-end look for any on-trend packaging piece. Gloss lamination can also highlight the bold saturated colors on any packaging piece.
- Foil Hot Stamping: Incorporating foil hot stamping onto your trendy packaging pieces and accessories is a great way to add a pop of metallics or other specialty color. The metallic gives off a warm classy tone while complementing trendy bold colors.
Make your Packaging Unique
Last, combine these treatments or use them separately on your packaging pieces of choice. However, if you are looking to add minimal changes to your brand’s packaging during the change of seasons; a more subtle way to do so is to simply change your brand’s signature colors. Therefore, adding bright pinks, Illuminating Yellow and neon oranges will give your packaging that up-to-date trendy feel. To further your trendy packaging, brands can include a neutral color palette onto their packaging pieces to make the bold colors pop. With a wide selection of materials and treatments to choose from, your trending packaging collections can easily transition from season to season.
Finally, there are so many ways to incorporate these trendy shades into your packaging to update your look. With so many materials, and treatments to choose from, incorporating these swatches of bold saturated hues into your packaging collection will be sure to catch the eye of even the trendiest shopper.
