Happy Thanksgiving and Black Friday shopping week from your friends at Prime Line! While this week officially kicks off the holidays along with the holiday shopping season, retailers should have all their branded Black Friday packaging ready to go for the rush of shoppers!
This time of year is especially exciting because brands tend to create specialty packaging for the holidays and beyond. When creating unique packaging for Black Friday shopping, it’s important to have a wide variety of shopping bags, in-store shoppers, gift with purchases (GWP’s), gift boxes, accessories and more. These items will successfully accommodate your customer’s shopping needs in and out of the store.
However, many shoppers are still ordering their gifts online. Your brand can easily craft your Black Friday packaging towards ecommerce with pouches, ribbons, shipper boxes and more. Tote bags also act as a great gift with purchase item whether your customers are shopping in-store or online. Finally, all these items can double as gift packaging. So, that when your gifts arrive, there is no need to rewrap.
Black Friday Packaging: In and Out of the Store
When it comes to in store shopping this holiday season, reusable in store shoppers assist your customers in comfortably carrying multiple items. In store shoppers can easily reflect your brand while assisting your customers, and as a result simplifying their shopping experience.
Your brand’s in-store shopping bags can be as simple or intricate as your brand or target audience, and perfect for Black Friday shopping. Your shoppers can be multi-functional and durable enough to carry products of all shapes and sizes; or as a fashion statement in window displace or on mannequins.
Finally, there are countless ways to make your in store shopping bags memorable. From the construction of the bag to the elements added like mesh pockets, custom printing and treatments, there is something to fit your brand. Then, when your customers are ready for purchase, branded shopping bags, whether they are paper or reusable are the perfect seasonal advertisement for your brand.
Black Friday Packaging: Ecommerce
Even though many plan to shop again in stores during Black Friday, others will choose to shop online. When creating your Black Friday ecommerce collection, there are some items to consider. Think mailers, mailer boxes, and the finishing touches – packaging tape, stickers and tissue. These items are important to have because they dress up your brand’s packages. Accessories like these also add to your customer’s shopping experience. Adding a gift with purchase can enhance the customer’s unboxing experience.
Once your customer has made their purchases online, it’s important to consider those finishing touches. First, stickers, ribbon and tape make your brand easily recognizable. Even the smallest details will influence the look of your Black Friday packaging. The custom designs and unique printing of your company’s ecommerce items will give your customers something eye catching and seasonal.
There are so many events and holidays we look forward to this time of year. With the combination of trends, materials and treatments, your Black Friday packaging items can reflect the holidays and beyond. Black Friday and the holiday season are special times for everyone. Give your customers something unique, seasonal and luxurious. Black Friday packaging is something that can be kept or to use again as holiday gift wrap.
