Purchasing a mattress, home textiles or bed linens is not typically something we do frequently. For most, purchasing a mattress is a big expense. The average person spends about $1,200 per year on their mattress alone. Consequently, that means purchasing new sheets, pillows, and blankets. So, with bedding items like these, comes some dreamy packaging.
Therefore, mattress and bedding companies are improving their packaging to appeal to their customers. Most importantly, bedding packaging is an essential step in making that first customer impression. Especially if your customer is making their purchase online. Whether customers are shopping for pillows, linens or an entirely new bed set, having appropriately designed packaging can tell a powerful story about your brand.
Along with their dreamy products, bedding companies are always updating their packaging to appeal to their customers. Mattress and bedding companies like Purple and Brooklinen, for example, are creating trendy and stylish packaging pieces. Their bedding product packaging not only fits the products. (Ranging from cozy sheets to luxurious duvet covers) but extend their brand into the customer’s home.
Packaging for bedding and linens can range from cotton and fold-a-tote bags to sleek paper shopping bags and boxes. With updated packaging pieces, bedding companies are improving their dreamy packaging collections.
Bedding Packaging: Something to Dream About
Shopping bags, fold-a-totes, tote bags, and boxes aren’t just your regular bedding packaging items anymore. For each brand, they have not only become advertising billboards but custom pieces of art their customers can reuse.
First, when creating bedding packaging as luxurious as their products, these companies are looking towards the most popular trends, treatments, and materials. Vinyl, cotton canvas, pp non-woven, and specialty art papers are among the most popular. Give your collection an interesting look with custom printing, gradients, and cool graphics that reflect your brand.
Next, add some special treatments. Give your bedding packaging collection an interesting look with treatments like foil stamping, spot uv, matte or gloss lamination along with custom and interior printing. Complete the look of your sleep inspired shopping bags by adding specialty handles. Think die cuts, paper twist, rope, or ribbon handles. Each unique treatment can match your bedding company’s branding guidelines.
Improve Your Sleep…Packaging
Similar to shopping and tote bags, your bedding company’s shipping boxes can be fully customized to give your e-commerce customers an in-store experience right from the comfort of their own home. Each bedding brand’s shipping boxes are fully customizable in an assortment of ways. From branding to materials, your shipper box can be transformed into a mobile advertisement.
Finally, your bedding brand’s shipping boxes can be as simple or decorative as your brand allows. From a simple interior print to all over printing, your customers will know when their items have arrived. Above all, your bedding packaging shipper box can have custom inserts made of foam or corrugated board to keep smaller products safe in transit.
Don’t let your bedding packaging be ordinary. Want to improve the packaging for your brand’s linens, bedding, and home textiles? Use the form below to contact us to start your next dreamy project!
