Considering the ever-changing designs and trends in the beauty industry, cosmetic companies are always brainstorming new ideas. First, creating unique stand out pieces for their beauty packaging collections is important for any brand. Products ranging from gift set and subscription boxes to zippered pouches can make up a variety of beauty packaging items. Some other pieces to think about are paper and reusable shopping bags, mailer boxes, fold over brush cases and gift with purchase items. Whatever your brand identity may be, we can make your beauty packaging items into eye-catching works of art.
With so many unique materials, trends and shapes to choose from, your ideal beauty packaging piece can be custom created to fit your brand. In addition to keeping up with current treatments and trends, many cosmetic companies have come out with limited edition packaging pieces that not only match with their brand but have become collector’s items. In order to create unique branding on your beauty packaging collections, it’s best to have a variety of pieces. Below are some popular items your company can add to their beauty packaging collection.
Beauty Packaging: Pouches and Brush Cases
Beauty pouches and brush cases are an ideal item to have and are one of the most popular. After purchase, many customers keep their pouches either at their desk, on their person or in their makeup case. Brush cases, on the other hand are perfect for storing all of your brushes and even beauty blenders. Create your own custom brush pouch with an interior zipper pocket to hold all of your beauty blenders, and other makeup application accessories.
Brush cases and beauty pouches can range from a small lightweight and compact piece perfect for travel to larger zipper cosmetic pouches with gussets. Beauty pouches and brush cases maximize space anywhere, making them the ideal items to have. Made from vinyl, pvc, pp non-woven, cotton or nylon, a custom beauty pouch can tailor to your brand. Complete the look of your brush case or beauty pouch by adding some custom treatments.
Embossing/debossing, custom interior/exterior printing, embroidery or custom zipper pulls can take your products from ordinary to eye-catching. Your beauty packaging pieces can double as a gift with purchase or purchase with purchase item as a gift for your customers.
Gift With Purchase Items
Gift with purchase items are great pieces to have for any company. Having a gift with purchase item in your beauty packaging collection acts like a gift for the customer once your merchandise is purchased. Cosmetic gift with purchase items supports customer purchases by getting the customer excited about receiving a gift from the brand. GWP items can range from reusable tote bags to pouches of all shapes and sizes. Cosmetic companies love to use their gift with purchase items for promotional events or holidays like Black Friday or Mother’s Day.
Shopping Bags And Gift Set Boxes
Finally, your brand’s most important packaging pieces are shopping bags and gift set boxes. Branded beauty packaging like shopping bags and gift set boxes not only act as advertisements outside of the store but can also double as gift packaging. When creating a unique shopping bag or box for your band’s cosmetic collection, many important components come into play: materials, size, inserts and treatments. Shopping bags, whether paper or reusable can be fun to create and tailor to your brand. Reusable bags can be made from pp non-woven or pp woven and have holograms, foil or metallic printing or can reflect any current trend.
Similar to shopping bags, gift set boxes can easily tie into your beauty packaging collection. Construct your boxes from various materials, and constructions for a totally unique piece. From pop-up boxes to folding two-piece boxes, or boxes with custom inserts; cosmetic packaging pieces like these can easily secure your makeup items when gifting. If your company is completely online, mailer boxes or subscription boxes are the perfect items to have especially when shipping fragile cosmetic products. Ensure safe transit of your cosmetic items by customizing the size and shape of your mailer to the product.
Most importantly, cosmetic companies are all adding these items to their collections as trendy beauty packaging programs as well as gift with purchases. Using popular materials, trends and custom embellishments will create items that are specifically custom to your brand’s identity. Customers will use your cosmetic packaging products currently and for years to come!
