As the holiday season approaches, businesses of all sizes increase their efforts to attract customers. Therefore, as we edge closer to the 2023 holiday season, it’s time to explore some exciting holiday packaging design trends!
Sustainability Reigns Supreme: Green Holiday Packaging Design
Embracing sustainable practices has become the norm rather than a trend in recent years; with the packaging industry being no exception. In light of environmental concerns, businesses are focusing on sustainable packaging solutions to create their holiday packaging design. According to market research, the sustainable packaging industry is expected to reach $358.3 billion by 2028. This consequently indicates a significant shift in consumer preferences.
Using Recycled or Recyclable Materials
First and foremost, one way businesses contribute to sustainability is by using post-consumer, reusable, or recyclable materials. Paper bags, boxes, reusable totes, and recyclable materials are some popular items and materials to choose from. However, if businesses are striving to make their holiday packaging design sustainable, it’s important to advertise it. Next, incorporating eco-friendly claims in holiday packaging design helps customers feel good about their purchases. Especially when they are aware that the packaging aligns with their environmental values.
Unleashing the Power of Kraft Packaging
However, sustainability is not only about green packaging. It’s about being resourceful and mindful of the materials. Kraft packaging is one option that has plenty to offer to businesses looking to be more eco-conscious this year. Additionally, Earthy tones and subtle colors make branding stand out. Kraft packaging solutions do not require any coatings or laminations. As a result, this preserves the natural textures of the material and enhances its recyclability.
Experimenting with Colors
We traditionally associate the holiday season with specific color palettes: red, green, white, silver, and gold. However, in 2023, we’re likely to see a shift towards unconventional holiday colors such as black, white, teal, lime green, fuchsia, and even Pantone’s color of the year, Viva Magenta. Different colors evoke varying emotions, helping to influence a purchasing decision for customers.
Embracing the Charm of Black and Gold
Black and gold, though not typical holiday colors are emerging as popular choices for holiday packaging design in 2023. Black signifies sophistication and luxury, while, on the other hand, gold adds a dash of sparkle and festivity. Both add charm and uniqueness to any packaging.
Resurgence of Nostalgic Designs: The Comeback of Y2K Aesthetics
Nostalgia is a potent tool in packaging design, and we’re likely to see a resurgence of designs inspired by the past. The psychedelic designs of the 1960s, characterized by vibrant colors, wavy typefaces, and funky patterns, are making a comeback. These designs add a fun, carefree vibe to the packaging. Making it appealing to a wide range of consumers. Finally, the Y2K aesthetic, characterized by futuristic imagery and an obsession with technology, is set to make a comeback in 2023. From metallic and holographic finishes to kitschy artwork, the Y2K trend reflects a shift toward nostalgic designs that remind us of simpler times.
The Art of Typography
Typography is a powerful tool in the arsenal of any designer. In 2023, we’re likely to see more text-centric packaging designs. This trend has emerges from the shift in consumer behavior towards quick, fast-paced decision making. Especially in the world of online shopping.
Minimalism Continues to Dominate
Minimalism has been a key trend in custom packaging design for quite some time now, and it’s here to stay. Muted and monochromatic color schemes, minimalist typefaces, and matte finishes all contribute to creating a timeless, high-end unboxing experience.
The Rise of Flexible Packaging Design
Flexible packaging design is predicted to be a key trend in 2023. The lightweight, compact nature of flexible packaging can lead to lower transportation costs and reduced carbon emissions, making it an attractive option for brands looking to enhance their sustainability practices. Many companies are selling fold-a-totes for an easy and compact shopping experience.
3D Illustrations and Interactive Packaging
In 2023, we can expect to see more packaging designs featuring 3D illustrations and holographics. Similarly, this innovative trend makes packaging design more dynamic and eye-catching. Interactive packaging, which leverages technology to provide a more immersive and engaging experience, is another trend to look out for. Adding interactive features like QR codes can help brands connect with their audiences better and stay more relevant on various social channels this holiday season.
Inside-the-Box Designs
In 2023, brands are likely to focus more on the inside of their product packaging. Elegantly designed interiors add to the charm of the unboxing experience. This is especially relevant for e-commerce businesses, as the unboxing experience can create shareable content for their brand on social media platforms.
Single-Material Packaging
Single-material packaging, made from one type of material that can be easily recycled or disposed of, has been gaining popularity in recent years. Above all, this approach to packaging design offers several benefits, including reduced waste and increased recycling rates. In addition to being more environmentally friendly, single materials can also offer a simpler and more cost-effective solution for packaging design, making them a trend to watch in 2023.
Customized Corrugated Shipping Boxes
Overall, customized corrugated shipping boxes have been a mainstay in the e-commerce industry for a long time, and for good reason. These eco-friendly and cost-efficient options are the go-to for businesses around the world, and serve to reinforce branding while accentuating the unboxing experience for consumers.
In conclusion, the holiday packaging design trends for 2023 reflect a deeper understanding of consumer behavior and a focus on sustainability, aesthetics, and interactivity. By keeping these trends in mind, retailers and small businesses can create compelling packaging designs that resonate with their target audience and stand out in the crowded holiday market.
