We just kicked off the summer season. Therefore, now is the perfect time to start thinking about your 2021 holiday packaging. There are many new 2021 trends to incorporate into packaging collections for your brand. Some may think the 2021 holiday season is still too far ahead to consider. On the other hand, please remember due to global shipping delays, it’s extremely important to order early so your products will arrive on time.
Along with popular color schemes and patterns, the 2021 holiday season is the perfect time to experiment with specialty materials and treatments. Most importantly, having festive treatments that sparkle and shine will make your new holiday packaging pop.
DESIGNING YOUR 2021 HOLIDAY PACKAGING
This year, we see some trends ranging from monochromatic color themes and retro designs, to gorgeous prints and materials. Many of which are inspired by nature and sustainability. Some more trends to mix and match with these festive 2021 holiday trends are:
Soft and Creamy Shades – Winter inspires these soft neutral tones along with the weather it brings. Pair these soft creamy shades with luxurious velvets and heavy cottons. For example, this creates a comfortable yet chic packaging piece, perfect for the colder months.
Playful Pastels – Normally, when we think of pastels, we think of spring, bright sunny weather and the transition into summer. However, playful pastels, like peach pinks, sage greens and ice blues can stretch into the winter months. Similarly, colors like these give your packaging a bright wintry feeling. Pair this trend with some additional retro designs for a completely unique yet vintage feel.
Sustainable Nature – Meanwhile, the eco-friendly trend is here to stay. This trend is extremely versatile with seasonal changes. Combining with sustainability, creating your packaging out of eco-friendly and reusable materials are essential. Think post-consumer waste papers, cotton and pp non-woven. Sustainable materials create a conscious yet joyful 2021 holiday packaging collection.
KEEPING YOUR SEASONAL PACKAGING ON-TREND
There are so many additional ways to give your 2021 holiday packaging that festive yet luxurious feel without spending a fortune. With the combination of current trends and sustainable materials, you can mix and match these materials and trends with ease. As a result, your holiday packaging will be something your customers will love to take home.
From Shopping bags to gift boxes, there are many popular packaging pieces to use for the 2021 holiday season. Custom gift boxes along with gift card holders have many styles. These pieces range from a rigid setup box of any size or construction to a simple gift card sleeve or presentation box. Your 2021 holiday gift packaging items can be wrapped in kraft papers made from post-consumer waste or reusable fabric to match your company’s branding. Complete the look of your packaging by adding festive treatments. Hot stamping, velvet flocking, spot uv or embossing are some popular selections. Some retailers even add a combination of treatments for a luxe design. Treatments and materials like these will look great on your custom boxes and gift card packaging.
In addition to gift boxes and gift card holders that are popular for this holiday season, gift bags are just as important. Many brands incorporate reusable or paper shopping bags into their 2021 holiday packaging collections. They will frequently match all of their packaging pieces with custom branding. Adding special treatments to their shopping bags take their packaging from ordinary to joyful. Custom grommets and zippers, embroidery or custom closures are a few to think about. For the season, brands can change their signature colors around for a limited-edition design. Finally, adding some trending metallic touches like rose gold, silver or bronze will give your 2021 holiday packaging a formal feel.
THE FINISHING TOUCHES
In short, once you finalize your gift boxes, and shopping bag designs, it’s time to add the last touches like printed tissue, ribbon closures, or stickers. Custom tissue, along with custom ribbon and stickers add an amazing, yet inexpensive touch to any packaging piece. Above all, with the use of tissue, your brand’s gift-wrap and products are easily recognizable by customers. Even the smallest of details will influence the look of your 2021 holiday packaging.
Finally, with the addition of ribbon and stickers, your tissue paper will stay perfectly in place. Use tissue in any gift box or shopping bag. Most importantly, a perfectly branded gift will get the recipient excited to unwrap it. Add these accessories together to give your gift packaging a personal touch. Packaging for this 2021 holiday season is so unique that customers will keep their limited-edition pieces well after the holidays have passed. After purchase, customers have the option to keep their packaging pieces on display during the holiday season.
