The 2020 holiday season is a unique yet special time for everyone. Most importantly, having festive packaging is as exciting as the start of the 2020 holiday season itself as a result of new concepts and trends that your brand can incorporate onto their packaging collections. Some trends can even extend past the holiday season and well into 2021. Styles like winter white and emerald greens are a couple of more trends to look out for.At this time, brands should have already received their holiday packaging shipments, and are ready to wrap their products in festive shopping bags and boxes.
Along with popular color schemes and patterns, the 2020 holiday season is also the perfect time to experiment with specialty materials and treatments. Having festive treatments that sparkle and shine will make your 2020 holiday packaging pop.
Make Your 2020 Holiday Packaging Trendy
This year, we have already seen some trends ranging from gorgeous greens inspired by natural vegetation – beautiful landscaping and pops of greenery to warm yellows and seasonal pastels. Some more trends to mix and match with these festive color palettes are:
Winter Whites – the monochromatic winter white trend is inspired by Winter itself and the weather it brings. Pair winter whites with warm neutral tones. The combination of these two color schemes creates an enigmatic, yet ethereal color palette, perfect for the colder months.
Emeralds – Normally, emerald and emerald shades are left for the later part of winter and into the spring months. (Think March and St. Patrick’s Day) However, emerald can stretch into the winter months to give your packaging an evergreen and luscious feel.
Buffalo Plaid – This timeless pattern is perfect for the colder months. Easily incorporate buffalo plaid into any type of packaging and basically any color scheme. The most popular colors used for buffalo plaid are red/black and black/white. Each color combination for this print adds their own spin on this classic print.
Creating Your Seasonal Packaging
There are so many ways to give your 2020 holiday packaging that festive yet luxurious feel without spending a fortune. With the use of wintry colors and holiday trends, you can mix and match these hues and prints with ease. As a result, your holiday packaging will be something your customers will want to take home.
From Shopping bags to gift boxes, there are many popular packaging pieces to use this 2020 holiday season and beyond. Custom gift boxes along with gift card holders can be anything from a rigid setup box of any size or construction to a simple gift card sleeve or presentation box. Your 2020 holiday gift packaging items can be wrapped in specialty paper, kraft or fabric to match your company’s branding. Complete the look of your packaging by adding festive treatments like hot stamping, velvet flocking, soft touch varnish or embossing. Some retailers even add a combination of matte lamination and foil hot stamping for a luxe design. Treatments and materials like these will look great on your custom boxes and gift card packaging
Not only are gift boxes and gift card holders popular for this holiday season, gift bags are just as important. Many brands incorporate reusable or paper shopping bags into their 2020 holiday packaging collections. They will frequently match all of their packaging pieces with custom branding. Adding special treatments like custom grommets and zippers, embroidery or custom closures to their shopping bags take their packaging from ordinary to joyful. For the season, brands can change their signature colors around for a limited-edition design. Finally, adding some trending metallic touches like gold, silver or bronze will give your 2020 holiday packaging a formal feel.
Add The Final Touches
Once you finalize your gift boxes, and shopping bag designs, it’s time to add the finishing touches like printed tissue, ribbon closures, or stickers. Custom tissue, along with branded ribbon and stickers add an amazing, yet inexpensive touch to any brand’s packaging. Above all, with the use of tissue, your brand’s gift-wrapped products are easily recognizable by customers. Even the smallest of details will influence the look of your 2020 holiday packaging.
Finally, with the addition of ribbon and stickers, your tissue paper will stay perfectly in place. Use tissue in any gift box or shopping bag. A perfectly branded gift will get the recipient excited to unwrap it. Add these accessories together to give your gift packaging a personal touch. Packaging for this 2020 holiday season is so unique that customers will keep their limited-edition pieces well after the holidays have passed. After purchase, customers have the option to keep their packaging pieces on display during the holiday season.
