We are well into the first month of 2018; it’s time to continue to brainstorm and plan your next trendy packaging project. Retailers are all about creating unboxing and complete store experiences for their customers with unique packaging and stylish retail spaces. To create the complete visual experience, it’s important to incorporate new trendy designs like Ultra Violet: Pantone’s 2018 color of the year into your updated packaging collections.
No matter your brand identity, there is so much that can be done to create updated packaging for your customers. According to the designer blog 99 Designs, the top packaging trends for 2018 are:
- Simplicity
- Pastels
- Doodles
- Movie Posters
- Big Words
- Standout Shapes and Materials
- Vintage Vibes
- Photography
- Hologram
- Vibrant Gradients
To keep your packaging fresh and up to date, it’s important to take advantage of the hottest designs paired with cool graphics and fun treatments that will custom fit your brand. These top packaging trends can be applied to an assortment of materials like pp non-woven, plastic, kraft and specialty papers as well as muslin, pp woven and cotton. If any of the listed top packaging trends speak to your brand identity, make sure to incorporate it into your redesigned packaging for 2018!
