The temperatures are warming up and we are getting ready for the seasonal transition. With the season changes, come new trends and ideas to incorporate into your packaging collection. For the 2018 spring and summer seasons, we are inspired by everything from pop art and urban influences to Earthy and nautical tones and patterns. These upcoming trends will give your packaging collection an updated design and different look.
Whatever your brand identity may be, there is a 2018 spring and summer trend that will fit into your brand’s style and speak to your target audience. According to the trend report created by VeryNearFuture, the popular themes for Spring and Summer 2018 are:
- Pop Culture
- The New Primary
- Seafarer
- Hawaiian Tropix
- Urban Africa
- Altered Reality
- Ancient Tech
- Unearthed
To keep your packaging collections fresh and up to date, pair these styles with trending highlighter colors, or subtle neutrals to create a unique design tailored to your brand; which can be applied to a number of materials and treatments to make your packaging unique.
Apply these trends to materials like kraft/specialty papers, pp non-woven, jute, cotton and muslin. Next, add treatments like custom printing, matte or gloss lamination, spot uv, hot stamping, embroidery, zippers and grommets for a unique piece to add to your packaging collection or gift with purchase. Your customers will love a one of a kind piece as a keepsake or to use again.
